Digital Marketing Manager
On-site (with some flexibility) Full-Time
A2Z The Agency - Appleton, WI
$60,000–$75,000 (based on experience and qualifications)

ABOUT THE ROLE

A2Z The Agency is looking for a hands-on, performance-driven Digital Marketing Manager to lead the execution and optimization of digital and PR campaigns across a diverse portfolio of local, regional, and national clients.

This is a player-coach role—you’ll be in the platforms building and optimizing campaigns while also guiding a Marketing Coordinator and helping elevate the quality and performance of our work.

If you enjoy owning campaign performance, working with data, and continuously improving results rather than just maintaining them, you’ll thrive here.

WHAT YOU’LL DO

Own Digital Campaign Execution

Build, launch, and manage campaigns across Meta, Google, LinkedIn, TikTok, and more
Ensure accuracy across targeting, budgets, tracking, creative, and conversions
Continuously monitor and optimize for performance and ROI

Drive Performance & Optimization

Analyze campaign performance using platform data, benchmarks, and historical results
Identify trends and opportunities to improve efficiency and outcomes
Implement data-driven optimizations to improve efficiency, performance, and ROI

Support PR & Media Efforts

Contribute to press releases, media outreach, and distribution efforts
Help identify opportunities for coverage and track placements

Keep Campaigns Connected

Ensure digital, PR, content, and social efforts are aligned
Support cohesive execution across channels

Lead Reporting & Insights

Build and maintain reporting processes
Deliver clear, actionable insights to internal teams and clients

Manage & Mentor

Oversee a Marketing Coordinator (to be hired)
Delegate campaign setup, reporting, and QA tasks
Review work to ensure accuracy and quality

Ensure Quality

Review campaigns and assets before and after launch
Maintain a high standard across all deliverables

Collaborate & Improve

Work closely with the Vice President & Creative Director and team on timelines and execution
Help refine workflows and improve team efficiency as the team grows

WHAT WE’RE LOOKING FOR

Experience

3–6+ years of hands-on digital marketing experience
Proven success in managing and optimizing multi-channel campaigns
Experience with PR or media relations is a plus
Experience mentoring or guiding junior team members is a plus

Skills

Strong experience with paid media platforms (Meta, Google, LinkedIn, TikTok)
Deep understanding of campaign setup, tracking, and optimization
Experience with Google Analytics (GA4) and Google Tag Manager
Ability to analyze data and turn insights into action
Experience with project management tools (Basecamp, Asana, etc.) is a plus

WHAT MAKES YOU A FIT

Highly detail-oriented with a strong focus on accuracy
Comfortable managing multiple projects at once
Strong communicator, comfortable presenting insights internally and to clients
Proactive and solutions-focused
Takes ownership and follows through without needing constant direction

WHY A2Z THE AGENCY

Real impact: You’ll directly influence campaign performance and client success
Growth opportunity: Help shape processes and mentor a growing team member
Variety: Work across industries, clients, and campaign types
Team culture: Collaborative, creative, and fast-paced
Benefits: Competitive pay, PTO, holidays, health/dental/vision, Simple IRA with match, and flexibility

DETAILS

Full-time (40 hours/week)
Monday–Friday, 8:00 AM – 5:00 PM (flexible lunch)
Reports to VP & Creative Director

TO APPLY

Submit your resume and (if available) examples of campaigns or results you’ve worked on.

ABOUT A2Z THE AGENCY

A2Z The Agency is a full-service marketing agency with more than 19 years of experience helping brands grow through strategy, branding, digital, design, social media, and public relations. To learn more about A2Z The Agency, visit A2ZTheAgency.com.

Job Type: Full-time

Pay: $60,000.00 - $75,000.00 per year

Benefits:

Dental insurance
Flexible schedule
Health insurance
Life insurance
Paid time off
Retirement plan
Vision insurance

Work Location: In person

A2Z The Agency

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Digital Marketing Manager