Social Media Content Manager and AI -Claude, Perplexity creation.

Affinity Home Care

About the Role

We’re looking for a creative, strategic, and highly organized Social Media Content Manager to oversee and grow the digital presence of both Rachel Amsel (Founder & Personal Brand) and Affinity Home Care, a premium concierge home-care agency.

This role is ideal for someone who understands storytelling, aesthetics, and strategy, and can translate real-life moments, values, and impact into content that feels human, elevated, and emotionally resonant.

You will manage content across Instagram, TikTok, YouTube (short + long-form), Facebook, and LinkedIn, ensuring alignment with brand voice, tone, and long-term vision.

Key ResponsibilitiesContent Strategy & Planning

Develop and execute a content strategy for:
Rachel’s personal brand (leadership, visibility, storytelling, purpose, behind-the-scenes)
Affinity Home Care (trust, care, education, dignity, human connection)
Create monthly content calendars for each platform
Identify trends and adapt them in a way that fits a luxury, grounded, thoughtful brand

Content Creation & Publishing

Film, edit, and/or coordinate short-form and long-form content
Create:
Reels / TikToks
YouTube Shorts & longer YouTube videos
LinkedIn thought leadership posts
Instagram Stories (daily when needed)
Write compelling captions with strong hooks and clear voice
Ensure consistent posting across all platforms

Brand Voice & Aesthetic

Maintain a cohesive visual identity (clean, warm, modern, intentional)
Ensure tone is:
Honest
Emotionally intelligent
Professional yet human
Understand when content should be educational, inspirational, or intimate

Engagement & Growth

Monitor comments, DMs, and engagement (as assigned)
Help grow audience organically through:
Smart hashtags
Community interaction
Strategic reposting and collaborations
Track performance metrics and provide weekly or bi-weekly insights

Collaboration & Execution

Work closely with Rachel to:
Capture real moments (meetings, travel, events, reflections)
Shape raw thoughts into powerful content
Coordinate with internal team when needed for Affinity updates
Repurpose content across platforms efficiently

Platforms You’ll Manage

Instagram
TikTok
YouTube (short + long-form)
Facebook
LinkedIn

Ideal Candidate

1–3+ years experience in social media or content creation
Strong understanding of short-form video
Comfortable filming and directing content on iPhone or camera
Knows how to edit (CapCut, Final Cut, Premiere, etc.)
Excellent writing skills — captions matter here
Emotionally intelligent and intuitive
Organized, proactive, and self-directed
Understands personal brand + business brand dynamics
Bonus: experience with wellness, caregiving, entrepreneurship, or lifestyle brands

This Is NOT alets just keep it as affinity for now and for indeed

Perfect — keeping it Affinity-only and Indeed-ready makes sense. Here’s a clean, strong, professional job description tailored specifically for Indeed, with clear expectations and no fluff.

Social Media Content Manager

Affinity Home Care

Location: Long Beach
Job Type: Full Time

About Affinity Home Care

Affinity Home Care is a premium, concierge-style home care agency committed to providing dignified, personalized care. We focus on quality, trust, communication, and human connection—supporting clients and families through every stage of life.

We are seeking a Social Media Content Manager to manage and grow our digital presence across all major platforms, ensuring our brand is represented with professionalism, warmth, and consistency.

ResponsibilitiesContent Strategy & Planning

Develop and execute a content strategy aligned with Affinity Home Care’s brand and values
Create monthly content calendars for all platforms
Ensure messaging is consistent, clear, and aligned with healthcare compliance standards

Content Creation & Management

Create and manage content across:
Instagram
TikTok
Facebook
LinkedIn
YouTube (short-form and long-form, as needed)
Film, edit, and publish video content (primarily short-form)
Write captions, headlines, and descriptions that are engaging, informative, and on-brand
Schedule and post content consistently

Brand Voice & Compliance

Maintain a professional, compassionate, and trustworthy tone
Ensure all content aligns with HIPAA and healthcare marketing guidelines
Represent Affinity Home Care with discretion and integrity at all times

Engagement & Growth

Monitor comments and engagement (as assigned)
Support organic audience growth through thoughtful content and interaction
Track performance metrics and report on engagement, reach, and growth

Collaboration & Execution

Work closely with internal leadership to gather content ideas and updates
Coordinate with team members for testimonials, caregiver highlights, and company updates
Repurpose content across platforms efficiently

Qualifications

1–3+ years of experience in social media management or content creation
Strong understanding of Instagram, TikTok, Facebook, LinkedIn, and YouTube
Experience with short-form video creation and editing tools (CapCut, Premiere, etc.)
Strong writing and communication skills
Highly organized, detail-oriented, and self-motivated
Experience in healthcare, wellness, or service-based industries is a plus

What We Offer

Opportunity to grow with a premium, mission-driven healthcare company
Flexible work structure (hybrid/remote options available)
Competitive compensation based on experience
Creative autonomy within a clear brand framework

Pay: $65,000.00 - $75,000.00 per year

Work Location: In person

Affinity Home Care

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