The PR & Brand Experience Assistant provides operational and administrative support to the PR & Marketing Manager (NY) and Global PR Marketing Coordinator (BCN). The role ensures smooth execution of PR campaigns, events, VIP experiences, and brand activations while maintaining brand consistency and communication across teams.

Key Responsibilities

Operational Support & Bookings
- Manage VIP and KOL bookings in GEM/Salesforce, handling invitations and paid reservations.
- Coordinate with PR Manager on group requests and liaise with Front Desk and Operations for guest check-in and special requests.
- Maintain booking records and follow up on pending requests.
Campaigns, Events & Coordination
- Assist with logistics for local campaign activations, press events, influencer visits, and corporate experiences.
- Support on-site execution, including set-up, guest management, and dismantling, ensuring brand standards.
- Coordinate with suppliers and internal teams to meet deadlines and quality standards.
Brand Experience: Decoration & Amenities
- Ensure brand image elements (decor, printed materials, uniforms, etc.) align with corporate guidelines.
- Oversee VIP amenities preparation and support seasonal décor updates in collaboration with HQ.
Monitoring & Reporting
- Maintain contact databases for press, influencers, and B2B partners.
- Monitor and respond to online reviews and provide feedback summaries.
- Compile event, campaign, and influencer data for HQ reporting.

Who You Are

Experience: 1+ year in PR & Marketing, with a proven coordination of influencers, media contacts, event organizers, local associations, and B2B stakeholders (hotels, agencies, institutions) in the Toronto market.
Campaign Leadership: Proven track record of supporting and executing local brand campaigns, ensuring brand alignment and impact within a global or regional structure.
Industry Knowledge: Familiar with the luxury, wellness, or high-end hospitality sectors, with a keen understanding of brand positioning and elevating customer experiences.
B2B Partnerships: Hands-on experience in coordinating, assisting, and managing local B2B partnerships, ideally in tourism, events, corporate wellness, or premium hospitality.
Collaboration: Experience working with HQ or global teams, adapting and implementing central strategies to local market dynamics.

Why You Should Join Us

$60,000 Annual Salary with performance-based bonuses
75% Coverage on health, dental, and vision insurance
10 day Paid Time Off (PTO)
Career Growth Opportunities within a global and expanding brand
Complimentary AIRE Experience once a month for you
Exclusive Employee Discounts for yourself, friends, and family
Employee Perks Program with access to discounts on entertainment and events (TicketsAtWork)
Gym Discounts at Blink Fitness
Commuter Benefits
Employee Referral Bonus Program

About Us

AIRE Ancient Baths are temples dedicated to creating the ultimate relaxation experience, where time does not exist. Inspired by the tradition of baths from ancient Roman, Greek, and Ottoman civilizations, the AIRE Experience always takes place in restored historical buildings in the center of globally acclaimed cities.

But what truly brings this experience to life goes beyond walls and water — it's the people behind it. Our true pride lies not only in the experience itself, but in the people who make it possible. At AIRE, we foster an inclusive, human, and collaborative environment. Our culture is rooted in the ambition to achieve the extraordinary, excellence in every detail, diversity as a source of creativity, and a warm and generous spirit that inspires, connects, and evolves.

About NY Locations:

At AIRE, we’re bringing the ultimate wellness experience to two iconic neighborhoods in New York City. The Tribeca location, located in the heart of one of the city's trendiest and most vibrant neighborhoods, will offer a sophisticated retreat for locals and visitors alike. Meanwhile, our Upper East Side location will bring the luxury and serenity of AIRE to one of the most upscale and renowned areas of Manhattan. Together, these two locations will offer unique experiences that reflect AIRE’s commitment to blending history, atmosphere, and emotion in an unforgettable way.

AIRE Ancient Baths

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PR & Marketing Assistant NY