Brand & Marketing Manager

Portland, ME (hybrid / local preferred)
Full-time

About Après

Après is a craft beverage company rooted in good times, good taste, and good people. We make hard seltzers, ciders, and experimental releases that are playful, thoughtful, and community-driven. We care about flavor, design, music, art, and showing up for the places we live and sell.

We’re looking for a Brand & Marketing Manager to help shape how Après shows up in the world — from Instagram and events to sales support and product launches, all through thoughtful brand storytelling.

The Role

This role owns the voice, vibe, and visual presence of Après. You’ll be hands-on across content, campaigns, photography, and events — working closely with sales, operations, and leadership to grow brand awareness and deepen our connection with customers and the community.

This is a creative role, but it also requires organization, follow-through, and an understanding of how marketing supports real business goals.

Key Responsibilities:

Brand, Content & Photography

Own and evolve the Après brand voice across all channels
Plan and execute social media content (currently Instagram primarily)
Capture photography for social, events, product launches, and everyday brand moments
Help define and maintain the visual aesthetic of Après
Write captions, launch copy, email content, and brand storytelling
Maintain consistency across cans, merch, POS, and digital assets

Marketing Campaigns

Lead product launches, seasonal releases, and limited drops
Coordinate marketing calendars tied to sales priorities
Track performance and adjust strategy based on engagement and results

Events, Community & Travel

Plan and promote tastings, pop-ups, festivals, and brand events
Capture on-site photo content at events and activations
Travel within Maine and occasionally to neighboring New England states for events, launches, and partnerships
Work some evenings and weekends around key events (with flexibility elsewhere)

Sales & Partner Collaboration

Work closely with sales to support key accounts and distributors
Maintain and design sales materials and promotional items (both physical and digital), ensure inventory is maintained, and incorporate feedback from sales into new ideas
Collaborate with strategic partners and sponsorships to support shared initiatives, events, and marketing needs
Coordinate with designers, photographers, and freelancers as needed
Translate creative ideas into practical, executable plans

What We’re Looking For

3+ years experience in brand, marketing, or content (beverage or lifestyle brands a plus)
Strong writing skills and visual instincts
Comfortable shooting photography for social and brand use
Basic photo editing skills desired (Lightroom, Photoshop, or similar)
Deep familiarity with Instagram and social-first storytelling
Comfortable juggling multiple projects in a fast-moving environment
A strong "voice" and someone who loves to wear many hats
Self-starter mindset — you see what needs doing and do it

What We Offer

Competitive salary (based on experience)
PTO + flexibility
401(k)
Opportunity to shape a growing brand in a meaningful way
Access to events, launches, and creative projects
A collaborative, no-BS team that values ideas over titles

Job Type: Full-time

Pay: $55,000.00 - $70,000.00 per year

Benefits:

401(k)
Employee discount
Flexible schedule
Happy hour
Paid time off
Professional development assistance
Unlimited paid time off

Work Location: In person

Apres

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Brand and Marketing Manager