Demand Generation Manager

About Arango

At Arango, we believe the first generation of enterprise AI missed something essential: context.

Models were powerful, but they didn’t understand the context needed to deliver accurate answers.

That’s why we’re building the trusted data foundation for Contextual AI—the System of Context that powers the next generation of intelligent applications.

The Arango GenAI Data Platform unifies graph, vector, document, key-value, and search in one integrated environment, giving teams everything they need to build GraphRAG, HybridRAG, and agentic solutions that deliver accurate answers, limitless scale, and cost efficiency.

We’re a global team based in California and Cologne, united by curiosity, collaboration, and a passion for helping developers, data engineers, and technology leaders innovate faster and smarter with AI. Thousands of innovators at companies like NVIDIA, HPE, the London Stock Exchange, the US Air Force, NIH, the French Ministry of Defense, Synopsys, and Articul8 trust Arango to power real-world AI in production.

If you’re excited about shaping the future of Contextual AI, come build with us.

Location

Candidates who live in and are authorized to work in the United States will be considered. While this is a work-from-home role, some travel may be required.

About the Role:

We are seeking an ambitious and results-oriented Demand Generation Manager to lead and execute our comprehensive marketing strategy. This role is responsible for driving pipeline growth by expertly managing campaigns across digital, content, and events, and ensuring tight alignment with the Sales team. You will be the primary engine for turning market interest into qualified opportunities.

What You’ll Do:

Define quarterly and annual demand goals with Sales leadership.
Track ROI, analyze campaign performance, and deliver actionable recommendations for optimization.

Lead strategy for all digital content: Webinars, Replay Programs, Podcasts, and evaluation of Twitch/Office Hours.
Manage website content posting (News Releases/Blogs), ensuring SEO/GEO optimization.
Manage events: conferences, AI-focused events, Executive Dinners, Roundtables, and Direct Mail campaigns.

Drive Outbound Strategy by developing campaign-building assets.
Create comprehensive Campaign Briefs and follow-up assets for Sales alignment and maximum lead conversion.

Coordinate News Releases via Business Wire.
Research and partner with AI influencers and publications to boost awareness.
Develop and manage content strategy across LinkedIn (including employee advocacy), X, Instagram, and YouTube.
Plan and execute the Customer Summit to drive expansion deals.

Co-manage HubSpot with Director of Growth Marketing.
Own Inbound Lead Management, Sales Alignment, forms, and campaign tracking.

What We’re Looking For

5+ years of progressive experience in Demand Generation at high-growth B2B SaaS companies.
Proven expertise in managing multi-channel campaigns (paid, social, events, content)
Deep proficiency in HubSpot
Proficient with Salesforce, ABM strategies, and AI forward.
Strong analytical skills with a history of using data to track performance and optimize budget allocation.
Excellent written and verbal communication skills in English

Preferred Qualifications

Industry Experience: A strong background in databases, data management, data platforms, and data Infrastructure
Entrepreneurial, builder mindset: comfortable rolling up your sleeves to design, launch, and optimize campaigns while building a strong foundation for future scale from the ground up.

Why Join Arango

Our headquarters is in San Francisco (US) and we have an office in Cologne (Germany), but most of our diverse team works remotely worldwide. So, do you prefer your desk at home or do you want to join us at one of our locations? Your choice.

The global minds of Arango come from 5 different continents and more than 20 countries. Diverse backgrounds enable us to see new solutions. We invite people from every culture, national origin, religion, sexual orientation, gender identity or expression, and of every age to apply to our positions. All employment decisions are based on business needs, job requirements, and individual qualifications. Arango is committed to a workplace free of discrimination and harassment based on any of these characteristics. We love this diversity and encourage everyone curious and visionary to join the multi-model movement.

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Demand Generation Manager