MARKETING RESEARCH ANALYST (LEAD GENERATION) | Marketing & Sales

Summary:

We are seeking an entry-level Marketing Research Analyst (Lead Generation) to build a steady, high-quality flow of targeted sales leads each week. The ideal teammate is fast on the keyboard, meticulous with data, and eager to learn—resourceful, process-driven, and relentless about data quality. You will apply market research across our CRM and approved third‑party tools to identify ICP-fit organizations and decision makers, enrich and verify contacts, and continuously improve the workflow.

Essential Functions

Own weekly lead production: build, enrich, and deliver ICP‑fit lead lists on a set cadence (e.g., every Monday), prioritized by campaign themes and territories.
Mine data sources: use our CRM, internal datasets, and approved third‑party tools (LinkedIn/Sales Navigator, Apollo, ZoomInfo, etc.) to identify target organizations and decision makers.
Enrich & verify contacts: add titles, emails, LinkedIn URLs, firmographics, and buying signals; verify deliverability and tag opt‑out/compliance status.
Score & segment: rank by fit/intent; segment by industry, size/AUM, geo, and role for efficient sales workflows.
Maintain data hygiene: deduplicate records, normalize fields, and keep “source” and “last verified” metadata clean and auditable.
Report weekly: share a short, numbers‑first update (lead volume, completeness %, bounce rate, top sources) and propose next tests.
Continuously improve: document steps; suggest new sources, filters, and queries that increase yield and quality.

Competencies & Skills

Early‑career, high‑velocity learner (0–2 years in lead research, marketing ops, sales ops, or data entry) or a demonstrable portfolio.
Spreadsheet fluency: filters, lookups, pivot tables; disciplined about clean, consistent data.
Process‑minded & organized: can turn a vague brief into a repeatable workflow and refine it weekly.
Clear, concise written communication with metrics and takeaways.
Compliance awareness: CAN‑SPAM/GDPR basics, opt‑out handling, and ethical use of public data.
Preferred: light SQL or Python for data manipulation; experience with email deliverability tools; familiarity with institutional buyer landscapes (RIAs, allocators, asset managers) when relevant.
Tools: Salesforce (CRM), LinkedIn + Sales Navigator, Apollo/ZoomInfo/Clearbit, Crunchbase/PitchBook (as relevant), BuiltWith/Similarweb, company sites & filings, Excel.

Success in 30/60/90 Days

30 days: ship reliable weekly lists used by Sales; document queries/sources.
60 days: improve volume and accuracy; achieve ≤3–5% bounce on verified emails; add ≥2 high‑yield sources.
90 days: operate a repeatable, documented lead engine with clear KPIs; optionally mentor a part‑time assistant or automate a step.

EEO

We’re an equal opportunity employer. We welcome applicants of all backgrounds and identities and make hiring decisions based on qualifications, merit, and business need.

Archwest Capital

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MARKETING RESEARCH ANALYST (LEAD GENERATION)