Bedrock Digital is hiring an experienced Paid Ads Specialist to join our team in El Paso, TX. This is a fully in-person position for someone who has a strong background in digital advertising and understands how to manage campaigns that generate real leads, appointments, and business growth for clients.

The ideal candidate must have at least 3 years of experience running paid ads for businesses or clients. You should be comfortable managing campaigns across platforms such as Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and other digital advertising channels.

This role requires someone who is analytical, creative, organized, and results-driven. You will be responsible for launching campaigns, monitoring performance, optimizing ads, reviewing data, improving cost per lead, and working with our internal team to help clients get better results from their marketing.

Responsibilities

Create, launch, manage, and optimize paid advertising campaigns
Manage campaigns on platforms such as Meta Ads, Google Ads, TikTok Ads, and LinkedIn Ads
Monitor campaign performance and make data-driven optimizations
Track important metrics such as cost per lead, conversions, CTR, CPC, and ROI
Set up audiences, retargeting campaigns, pixels, tracking, and conversion events
Review landing pages and recommend improvements to increase conversions
Develop campaign strategies, ad angles, hooks, and offers
Work with designers, copywriters, video editors, and account managers
Prepare campaign performance updates and reports
Manage multiple client accounts at the same time
Stay updated on platform changes, ad policies, and digital marketing trends

Requirements

Minimum 3 years of experience running paid ads
Experience managing paid ads for businesses, agencies, or clients
Strong knowledge of Meta Ads Manager and/or Google Ads
Experience with lead generation campaigns
Understanding of funnels, retargeting, conversion tracking, and optimization
Ability to analyze campaign data and make performance-based decisions
Strong attention to detail
Good communication and organization skills
Ability to manage multiple accounts and deadlines
Must be able to work fully in person at our El Paso office
Bilingual English/Spanish is a plus
Basic knowledge of SEO, websites, landing pages, or CRM systems is a plus

Preferred Experience

Experience working with local service businesses, healthcare, dental, home services, or B2B clients
Experience with Google Analytics, Google Tag Manager, Search Console, or CRM tracking
Experience creating reports and explaining campaign performance clearly
Experience improving cost per lead and campaign conversion rates

About Bedrock Digital

Bedrock Digital is a growing digital marketing agency that helps businesses build stronger websites, improve their online presence, and generate more leads through paid ads, SEO, social media, and web design. We work with local businesses, service-based companies, healthcare practices, and growing brands that want real marketing results.

Schedule

Monday to Friday
In-person work required

Work Location

El Paso, TX

Pay: $16.00 - $23.00 per hour

Experience:

Meta ads: 3 years (Required)
Google Ads: 2 years (Preferred)
TikTok: 1 year (Preferred)

Work Location: In person

Bedrock Agency

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