Overview

We are seeking a dynamic and innovative Social Media and Marketing Manager to lead our digital presence and brand storytelling across multiple platforms. In this role, you will craft compelling content, develop strategic marketing campaigns, and analyze performance metrics to elevate brand awareness and engagement. Your energetic approach will drive our online marketing efforts forward, ensuring we connect authentically with our target audiences and stay ahead in the competitive digital landscape. This paid position offers an exciting opportunity to shape brand narratives, harness cutting-edge media tools, and make a tangible impact through creative marketing initiatives.

Duties

Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to boost brand visibility and audience engagement.
Create, curate, and manage high-quality content including graphics, videos, blog posts, and photography that align with branding guidelines and marketing goals.
Monitor social listening tools to gather insights on audience sentiment, trending topics, and competitor activity to inform content planning.
Manage social media advertising campaigns using Facebook Advertising and other paid media channels to maximize reach and ROI.
Analyze digital marketing performance using tools like Google Analytics, Adobe Creative Suite, Hootsuite, Buffer, and web analytics platforms to optimize ongoing campaigns.
Collaborate with cross-functional teams including PR, sales, and product development to ensure consistent messaging across all channels.
Maintain relationships with media outlets and influencers through effective relationship management strategies to enhance brand reputation.

Skills

Proven expertise in social media management platforms such as Hootsuite and Buffer for scheduling, monitoring, and reporting.
Strong content creation skills with proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing software for media editing and graphic design.
Deep understanding of SEO principles, keyword research techniques, social media analytics, and digital marketing performance monitoring tools.
Excellent written communication skills with the ability to craft engaging social media content that resonates with diverse audiences.
Experience in social listening tools and social media content marketing strategies to track engagement metrics and refine campaigns accordingly.
Knowledge of public relations practices to manage brand reputation proactively across digital channels.
Ability to analyze marketing online analytics data for continuous improvement of social media marketing efforts.
Strong relationship management skills for engaging with influencers, partners, media outlets, and community members effectively.
Familiarity with e-commerce platforms and web analytics tools to support integrated marketing initiatives.

Join us as a Social Media and Marketing Manager where your creativity meets strategic insight! Bring your passion for digital storytelling to life by shaping innovative campaigns that captivate audiences worldwide while advancing your career in a vibrant environment committed to growth and excellence.

Pay: $30,000.00 - $55,000.00 per year

Work Location: In person

Boat World Inc

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Social Media and Marketing Manager