We’re hiring a Brand and Content Lead to scale Bolto’s social media presence and grow our brand. You’ll have full creative control to establish Bolto as a loved brand in our space.

What You’ll Do

1. Create and Post Content

Run LinkedIn and Twitter strategy across 3-4 C-suite accounts (5–10 posts/week per account)
Develop content angles that resonate with startup founders
Capture fun and engaging photos and videos and turn them into high-performing content
Plan and execute viral social campaigns
Create digital graphics to be used on social
Continuously refine positioning and narrative

2. Own our Website and Case Studies

Manage Bolto’s website copy, refining pages to reflect product improvements and ensure our brand voice
Interview Bolto customers and turn interviews into thorough, well-produced case studies for our website
Repurpose case studies into social media posts and campaigns

3. Build our Ads strategy and Own Ad Creative

Develop engaging graphics and videos for paid ads across a variety of channels
Plan and execute innovative advertising campaigns, both online and in-perosn

4. Help us venture into Podcasts, Newsletters, and Other Media

Work with the COO to create a plan to build an owned media asset from scratch
Grow the channel to strengthen Bolto’s brand

What We’re Looking For

Organization. You should be extremely organized in your day to day life, using systems such as calendar blocking, a task manager, etc.

High agency. You should operate largely independently once you’ve settled into the role

Startup knowledge. Ideally you should be familiar with the start-up ecosystem. This could mean that you have worked for a startup, started a startup, and/or listen to startup podcasts/scroll tech twitter in your free time. You should have your finger on the pulse of the startup community and know what’s working/not working in brand and content.

Design sense. You should have a strong design sense and be familiar with tools like Canva and Figma to create graphics

Photo/Video. A background in photography/videography + editing is ideal

Bolto

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