Are you our future lead writer?

We’re looking for an all-star lead writer to join our growing team as the owner of our inbound marketing initiatives. Your goal will be to help us drive qualified traffic, leads, and sales by establishing our company as the #1 trusted authority in the home improvement industry.

Our lead writer must have a passion for writing and storytelling with a journalist’s mindset, as well as an obsession with written content performance, content management, and analytics.

Job Type: Full-time

Salary: $50,000.00 - $54,000.00

Responsibilities:

Own the content strategy outlined in Marcus Sheridan’s They Ask, You Answer and Endless Customers that allows for consistent publication of the types of content that drives revenue and significantly impacts sales
Publish at least three new written pieces of content per week
Interview internal subject matter experts for content
Edit, proofread and improve your articles on a consistent basis
Direct company email marketing efforts, including newsletters and automated workflows
Use AI tools to optimize efficiency for the content creation process, including, but not limited to: generating and enhancing new content, evaluating content performance, and streamlining content distribution
Work closely with the sales team to identify content topics and develop editorial calendar
Rely on content analytics and reporting to inform decisions
This includes Google Search Console, GA4, CRM, Semrush, Behavioral Data and various other tools as needed
Lead search engine optimization SEO/GEO efforts for website and content
Produce premium content, including eBooks, pillar pages, self-selection tools and other offers used to convert our audience
Distribute content via social media for community engagement and long-term content promotion
Professional development and continued education in relevant areas (e.g., content technology, HubSpot certifications, writing proficiency)

Requirements:

A true passion for writing
Impeccable writing and editorial skills, with an outstanding command of the English language
An understanding of common editorial style guides, e.g. AP Style, Chicago Manual of Style, etc.
Clear articulation of the business goal behind creating a piece (or series) of content
Has used and experimented with AI tools like ChatGPT, Claude, Llama, etc.
Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns
An understanding of AI’s role in marketing and how it functions in content creation, predictive analytics, customer behavior, and machine learning for content targeting
Incredible people skills
Has experience with programs such as HubSpot, Google Analytics, Google Search Console, and SEMRush
Has interview skills and is a curious and thoughtful listener
Understands how to use data to inform all strategic decisions
Operates well with giving and receiving feedback
Has a team mentality
Bonus skills: HubSpot experience, print or broadcast journalism training

What We Offer:

Health, dental, vision, and life insurance
401(k) with a company match, paid time off, paid holidays
Stakeholder Reward Program
A dynamic and collaborative team environment with opportunities for growth

Job Type: Full-time

Pay: $50,000.00 - $54,000.00 per year

Benefits:

401(k) matching
Dental insurance
Health insurance
Life insurance
Paid time off
Vision insurance

Application Question(s):

Tell us why you're interested in role in inbound marketing.

Work Location: In person

C&L Ward Bros.

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