Canopy Service Partners is a collaborative and growth-oriented organization dedicated to supporting local Partner businesses through innovative marketing solutions. As a Marketing Manager based on the East Coast, you will play a key role in shaping and executing marketing strategies that drive lead generation and business growth. This position offers the opportunity to work in a dynamic environment where creativity, strategic thinking, and measurable results are highly valued. You will have the chance to make a significant impact by leading a variety of marketing initiatives, collaborating with both internal teams and external agencies, and helping to define the future of our marketing efforts. If you thrive in a fast-paced setting and are passionate about delivering results, this is an excellent opportunity to advance your career.

Responsibilities

Develop and manage a comprehensive content calendar aligned with the needs of local Partner businesses.
Plan and execute earned and owned media initiatives, including email, direct mail, and social media campaigns, overseeing audience strategy, messaging, design, and campaign trafficking.
Oversee the execution of marketing campaigns across multiple channels, such as owned, earned, social media, SEM, SEO, offline, and local sponsorships.
Coordinate the development of creative assets with external agencies for digital marketing, offline marketing, and sales enablement initiatives.
Manage digital media projects, ensuring timely delivery through collaboration with internal teams and agency vendors.
Collaborate with key partners to identify business needs and develop tailored marketing solutions.
Work closely with the Director of Performance Marketing to translate strategic objectives into actionable marketing initiatives and manage quarterly and monthly budgets for all marketing channels.
Coordinate internal and external efforts to ensure alignment with overall business goals and proper prioritization of projects.
Execute targeted email and newsletter campaigns using the companys CRM email marketing system.
Lead the review and analysis of performance reports for assigned partners, providing insights on daily, weekly, monthly, quarterly, and yearly metrics.
Travel occasionally for Partner and team on-site meetings (approximately 20%).

Qualifications

Proficiency with digital media marketing tools such as Google Analytics, Google Ads, SEM Rush, and MailChimp (or comparable systems).
Strong project management and prioritization skills, with the ability to oversee multiple projects simultaneously and manage deadlines (experience with Monday.com is a plus).
Creative mindset with the ability to develop innovative and engaging marketing content.
Excellent communication skills for effective collaboration with team members, external vendors, and Partners.
Strong problem-solving skills to address challenges during marketing campaign execution.
Solid understanding of the marketing funnel and how different channels contribute to business objectives.

Benefits

Employees who work 30+ hours per week are considered full-time and become eligible for our benefits after just 30 days of employment.

Competitive pay with opportunities for 40+ hours per week
Paid time off (PTO) and holidays for work-life balance
Overtime opportunities during storm cleanup and peak seasons
Long-term disability insurance (employer paid)
Short-term disability insurance (employer paid)
Basic life & AD&D insurance (employer paid)
401(k) retirement plan with up to 4% company match to help you save for the future
Flexible Insurances Options: Employees can choose the health, dental, and vision plans that best fit their needs and budget, giving control over premiums and out-of-pocket costs.

Health Insurance (Cigna Plans): Employees can choose the plan that works best for them and their families:

Cigna OAP (Open Access Plus) broad provider access
Cigna OAP IN in-network focused, lower out-of-pocket costs
Cigna HDHP (High-Deductible Health Plan) lower premiums with HSA compatibility

Dental Insurance (Cigna Plans): Flexible options to fit coverage needs and budget:

2025 Cigna Dental PPO Low Plan basic coverage at a lower premium
2025 Cigna Dental PPO High Plan enhanced coverage with higher benefits

Vision Insurance (Cigna Plan):

2025 Cigna Vision Plan comprehensive coverage for exams, lenses, and frames

Additional Optional Benefits

The option of a Health Savings Account (HSA) with $250 employer contribution if on a High-Deductible Health Plan, or a Flexible Spending Account (FSA) for health, dental/vision, and dependent care.
Pre-tax commuter benefits (parking, transit, vanpool)
Legal assistance plan
Supplemental coverage options: critical illness, accident, and hospital indemnity insurance

Offered compensation: $90,000/yr - $120,000/yr

Canopy Service Partners

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Marketing Manager-East Coast