Marketing Manager

Job ID

262734

Posted

27-Feb-2026

Service line

Advisory Segment

Role type

Full-time

Areas of Interest

Marketing

Location(s)

El Centro - California - United States of America

About the Role:

As a CBRE Property Marketing Manager, you will provide complex marketing support to Property Management Team, typically for a high profile or premier commercial asset. You will develop and implement professional marketing and community relations programs to maximize the asset by increasing traffic, building sales, and improving net operating income for assigned properties.

What You’ll Do:

Serve as the main point of contact for the property, i.e. the "face of the property", by acting as the primary liaison between property management, tenants, and the surrounding community to drive engagement, occupancy, and brand value. Represent the mall in interviews, press conferences, public events, and community engagements, conveying key messages effectively and professionally.
In consultation with the management and leasing teams, develop and recommend marketing plans and strategies consistent with revenue and leasing goals of the property. Develop and recommend budgets for marketing initiatives.
Research and analyze market position. Interpret census data, media rankings, website data, survey results and all other forms of marketing-related information.
Work with clients to develop marketing concepts and design marketing materials. Provide cost estimates for clients by researching costs and negotiating with vendors.
Manage relationship with contracted marketing and media vendors. Conduct bidding process, negotiate prices and select vendors for needed services.
Serve as local office contact for advertising and promotion. Issue press releases, feature stories, and by-line articles to the media.
Identify, coordinate and facilitate promotional events, community events, corporate sponsorships and other marketing efforts to aggressively build monthly traffic.
Strategizes, captures, executes, and optimizes social media accounts.
Create and implement comprehensive media relations strategies to promote the shopping mall, its events, tenants, and initiatives. This includes press release distribution, media kits, and targeted outreach.
Coordinate the development, production, and distribution of print/web collateral materials.
Draft license agreements for events. Process vendor invoices.
Partner with tenants to help support their sales performance.
Track property performance for client reporting.
Provide technical assistance to other staff members in use of marketing software applications to prepare marketing and promotional materials.
Communicate effectively with staff, tenants, public, corporate management and ownership. Keep stakeholders apprised of marketing activities and results through periodic reports, financial statements, newsletters and ongoing correspondence.
Review materials to ensure compliance with company standards for use of logo, branding and other print media requirements. Support tenant retention through the development of tenant merchandizing and promotional initiatives.
Performs other duties as assigned.

What You’ll Need:

To perform this job successfully, an individual will need to perform each crucial duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Bachelor's Degree preferred with 3-5 years of relevant experience. In lieu of a degree, a combination of experience and education will be considered.
Bilingual fluency in Spanish and English is required with excellent written and verbal communication skills.
In-depth knowledge of Microsoft Office products. Examples include Word, Excel, Outlook, etc.
Extensive organizational skills with a strong inquisitive mindset.
Strong understanding and proficiency in social media platforms and best practices. Ability to strategize, capture, execute, and optimize across social media channels.
Ability to guide the exchange of sensitive, complicated, and difficult information, convey performance expectations and handle issues as they arise.
Leadership skills to motivate team impact on quality, efficiency, and effectiveness of the job discipline and department.

Why CBRE

When you join CBRE, you become part of the global leader in commercial real estate services and investment that helps businesses and people thrive. We are dynamic problem solvers and forward-thinking professionals who create significant impact. Our collaborative culture is built on our shared values — respect, integrity, service and excellence — and we value the diverse perspectives, backgrounds and skillsets of our people. At CBRE, you have the opportunity to chart your own course and realize your potential. We welcome all applicants.

Our Values in Hiring

At CBRE, we are committed to fostering a culture where everyone feels they belong. We value diverse perspectives and experiences, and we welcome all applications.

Disclaimers

Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future.

Applicant AI Disclosure

We value human interaction to understand each candidate's unique experience, skills and aspirations. We do not use artificial intelligence (AI) tools to make hiring decisions, and we ask that candidates disclose any use of AI in the application and interview process.

About CBRE Group, Inc.

CBRE Group, Inc. (NYSE:CBRE), a Fortune 500 and S&P 500 company headquartered in Dallas, is the world’s largest commercial real estate services and investment firm (based on 2024 revenue). The company has more than 140,000 employees (including Turner & Townsend employees) serving clients in more than 100 countries. CBRE serves clients through four business segments: Advisory (leasing, sales, debt origination, mortgage serving, valuations); Building Operations & Experience (facilities management, property management, flex space & experience); Project Management (program management, project management, cost consulting); Real Estate Investments (investment management, development). Please visit our website at www.cbre.com.

CBRE carefully considers multiple factors to determine compensation, including a candidate’s education, training, and experience. The minimum salary for this position is $60,000 annually and the maximum salary for this position is $80,000 annually. The compensation that is offered to a successful candidate will depend on the candidate’s skills, qualifications, and experience. Successful candidates will also be eligible for a discretionary bonus based on CBRE’s applicable benefit program.

Equal Employment Opportunity: CBRE has a long-standing commitment to providing equal employment opportunity to all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, pregnancy, age, citizenship, marital status, disability, veteran status, political belief, or any other basis protected by applicable law.

Candidate Accommodations: CBRE values the differences of all current and prospective employees and recognizes how every employee contributes to our company’s success. CBRE provides reasonable accommodations in job application procedures for individuals with disabilities. If you require assistance due to a disability in the application or recruitment process, please submit a request via email at recruitingaccommodations@cbre.com or via telephone at +1 866 225 3099 (U.S.) and +1 866 388 4346 (Canada).

CBRE

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