General Purpose

To assist the Communication Director with creation, management, and tracking of marketing content for all Burlington City Arts programs. In addition to creating and managing content for social media channels (Facebook, Instagram, YouTube, potentially others), this position requires creating and uploading content to the BCA website, community events calendars, and other digital platforms as assigned.

BCA programming includes exhibitions, camps, classes, events and festivals, public/donor relations, development and administrative needs, and other projects as assigned.

The Marketing Content Coordinator manages paid ads through Meta and Google Ads, in alignment with broader marketing strategy and budget managed by Communications Director. Content must align with BCA’s high aesthetic and communications standards. Additionally, the Marketing Content Coordinator will analyze digital marketing data for regular reports to Communications Director.

Union Affiliation: Non-Union

Pay Grade: $26.00 Hourly

Remote Tier 2: Up to one (1)day remote/week

Please note this position is 18 hours weekly.

Essential Job Functions

Create, post, and manage paid and organic social media content to promote BCA programming and related projects.
Work with Communications Director to create and maintain a social media calendar and cadence that communicates the full spectrum of BCA’s programming, brand identity, and mission.
Select, resize, and edit images and video to create compelling content. Work with the Design Director to create graphics that reflect BCA’s branding.
Creates effective paid social media ad campaigns to target specific audiences.
Attends BCA events, sometimes on nights, weekends, and holidays, to create content as needed.
Communicates with public via social media including responding to comments and direct messages when appropriate. Track social media performance data using platform-specific analytics to create regular reports for informing broader marketing and communications strategy.
Explore new social media platforms and strategies for amplifying BCA programming awareness.
Meet weekly with Communications and Design Directors and attend other meetings as needed.

Qualifications/Basic Job Requirements

Ability to actively support City diversity, equity, and cultural competency efforts within stated job responsibilities and work effectively across diverse cultures and constituencies.
Demonstrates commitment to diversity, equity and inclusion as evidenced by ongoing trainings and professional development.
1-3 years of experience in digital marketing and content creation or a Bachelor’s Degree in Marketing, Communications, or a related field.
Experience managing a social media account for a public brand (club, program, business etc.).
Ability to coordinate and execute multiple projects at one time with quick turnaround in fast paced environment.
Fluency in social media platforms, especially Later, Facebook, Instagram, and YouTube.
Proficient in Adobe Photoshop and Premiere Pro; familiarity with broader Adobe Creative Suite.
Excellent writing and communication skills.
Ability to understand and comply with City standards, safety rules, and personnel policies.
Regular attendance is necessary and is essential to meeting the expectations of the job functions.

Additional Information

Promoting a culture that reveres diversity and equity

The City of Burlington is proud to be an equal opportunity employer, and we are strongly committed to creating a dynamic and equitable work-force that mirrors the population and world that we serve. We do not discriminate on the basis of political or religious affiliation, race, color, national origin, place of birth, ancestry, age, sex, sexual orientation, gender identity, marital status, crime victim status, veteran status, disability, HIV positive status, or genetic information in employment or the provision of services.

In addition to being an equal opportunity employer we actively encourage applicants who can contribute to our growing diversity to apply.

Applications for our employment opportunities are only accepted online through our Government Jobs website.

For accessibility information or alternative formats, please contact Human Resources Department at 802-540-2505 or careers@burlingtonvt.gov .

City of Burlington, Vermont

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