The Marketing and Community Engagement Specialist supports the City’s public-facing marketing and community engagement efforts, reporting to the Communications and Engagement Director. This position creates timely, resident-centered content in a variety of digital and print-ready formats and supports planning and execution of in-person community and neighborhood events. The specialist helps ensure that City messaging is clear, accurate, and consistent, and that community events are well-organized, welcoming, and effectively promoted.

Content Creation & Marketing Support

Capture, edit, and publish short-form video content for the City's social media outlets highlighting City services, projects, events, and community stories.
Support the Marketing Manager with content planning and execution, including creative concepts, scripting, on-camera interviewing, and post-production editing.
Produce photo/video assets at events and in the field; organize and maintain an accessible digital asset library (photos, b-roll, clips, templates).
Draft copy for social posts, captions, basic web updates, and event promos, aligned with City tone, brand guidelines, and accessibility standards.
Ensure content follows appropriate standards for accuracy and professionalism

Community & Neighborhood Event Coordination

Support planning and on-site coordination of community and neighborhood events (e.g., community planning events, town halls, celebrations, meetings, outreach events).
Assist with event logistics: schedules, run-of-show, vendor coordination, supplies/signage, staffing & volunteer coordination, and on-site setup/breakdown.
Coordinate event communications materials in collaboration Community Relations Manager including: outreach planning, flyers, signage, and other needed documentation.
Serve as a point-of-contact for community partners and neighborhood groups as assigned; maintain a positive, service-oriented presence at events.
Support post-event wrap-up tasks including recaps, debrief notes, maintaining financial records, and participation feedback collection.
Create content & maintain Community Relations webpage
Bachelor’s Degree in communications, marketing, public relations, journalism, event management, or related field; or equivalent combination of education and experience.
Two (2) years of experience or an equivalent combination of education, training and experience.
Demonstrated ability to create compelling short-form video content (capture + edit).
Demonstrated experience in event planning and coordination.
Strong writing and interpersonal communication skills; comfort interacting with the public and community partners.
Valid driver’s license and ability to travel locally for meetings and events.
Experience in local government, nonprofit, higher ed, or other public-serving organizations.
Experience with community engagement, neighborhood outreach, or partner coordination.
Familiarity with accessibility best practices (captions, alt text, plain language).
Working knowledge of branding standards and social content planning.
Proficiency with common short-form video editing tools and relevant AV equipment
Ability to manage multiple deadlines, prioritize, and adapt in fast-changing environments.
Good judgment and attention to detail.
Strong customer-service orientation and calm presence in public-facing settings.
Ability to work collaboratively across teams and take feedback well.
Office and field work; frequent local travel to events and City facilities.
Occasional evening or weekend work for events, averaging 2-4 instances per month. Event support schedules are coordinated in advance.
Ability to lift and carry event materials and media equipment (up to 30 lbs.), stand and walk for extended periods during events.

Starting salary is $50,000 annually or higher depending on experience.

City of Spartanburg

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Marketing and Community Engagement Specialist