4755

Job Location: Field Edmonton - Alberta (Canada), Field Regina - Saskatchewan (Canada), Field Victoria - British Columbia (Canada), Field Winnipeg - Manitoba (Canada)

Category for Job Posting: Sales and Marketing

Job Type for Job Posting: Full Time

Working Mode for Job Posting: Field

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Job Purpose

The CNH Regional Marketing Manager (RMM) will align cross-functionally with our dealer network, marketing team, and regional sales team(s) to increase marketing success and drive growth. The RMM builds and maintains relationships with the dealer channel as a trusted partner and marketing resource.

In this role, RMMs work collaboratively with Case IH and New Holland dealers to develop and implement strategic marketing initiatives to meet business goals.

The RMM is a steward, cultivator, and protector of the Case IH and New Holland brands while empowering dealers through a consultative approach with marketing strategies, insights and tools to support dealer success.

This position covers Western Canada.

Key Responsibilities

Partners with the Case IH North American Dealer Network to develop strategic marketing plans to drive business success.

Proactive cross-functional partnering with Case IH territory sales and support teams
Proactively shares local market knowledge, marketing best practices and custom solutions to support dealer goals
Uses all data channels available both internally and externally to inform dealer marketing strategy
Serves as marketing liaison for proper use and monitoring of all trademark issues, brand guidelines, advertising standards, etc.
Plans dealer trainings and information sharing, including quarterly webinars and periodic marketing sessions.
Provides guidance for in-store marketing and promotions
Understands and promotes a holistic approach to marketing the full product lifecycle, including Wholegoods, Capital, Parts and Service
Supports dealers through internal Case IH systems, including the Digital Asset Manager (DAM), Dealer Portal, social media platforms, co-op claims site and more
Increases dealer awareness and utilization of marketing tools and resources available from Case IH
Educates dealers about the co-op program and marketing funds available

Collaborates with marketing communications team to ensure strategic alignment and successful execution of key communication initiatives supporting dealer marketing plans

Uses dealer feedback, voice-of-customer data and regional market insights to understand audience needs and regional market opportunities
Develops, implements, and reports on marketing strategies, campaign assets and tactics that enhance dealer engagement and utilization
Evaluates local partnership opportunities, including sponsorships, community engagement and brand placements
Assists with local photo/video shoots to capture regional content and marketing assets
Identifies marketing opportunities and coordinates collaboration and content with approved local influencers
Leverages local media opportunities to enhance regional and dealer messaging

Ensures representation, knowledge sharing and alignment across marketing and regional sales teams

Supports opportunities for enhancing the relationship between sales, marketing and dealers
Provides input throughout annual marketing communication strategic planning process
Delivers a positive Case IH and New Holland brand experience at regional tradeshows and events, dealer engagements, sponsorship activations, and more

Experience Required

Bachelor's degree in a Business, Marketing, or Communications
8+ years' experience in marketing, communications, channel management or sales
Up to 50% travel time in the field in the region.

Pay Transparency

The annual salary for this role is CAD $99,000.00 - $151,800.00 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)

What We Offer

We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.

At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:

Flexible work arrangements
Savings & Retirement benefits
Tuition reimbursement
Parental leave
Adoption assistance
Fertility & Family building support
Employee Assistance Programs
Charitable contribution matching and Volunteer Time Off

CNH Industrial N.V.

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