About Us

We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls, software and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead. 

Whether you are a professional looking for a career change, an undergraduate student exploring your first opportunity, or recent graduate with an advanced degree, we have opportunities that will allow you to innovate, be challenged and make an impact. Join our team and start your journey today!

Global Social Media Lead Job Description

Copeland is seeking a dynamic and experienced Global Social Media Lead to take full ownership of our social media strategy and execution. This role is pivotal in shaping and amplifying Copeland’s corporate narrative, driving brand engagement and ensuring alignment across all social media efforts. The ideal candidate will independently manage the social media function, balancing governance and trafficking of business-submitted content with the creation and development of corporate content that reflects our brand story. This role requires a self-starter who thrives in a fast-paced environment, is comfortable working with stakeholders at all levels, and has a knack for uncovering compelling stories and information.

Key Responsibilities:

1. Social Media Strategy & Content Ownership

Fully own and lead the development of Copeland’s social editorial calendar, ensuring alignment with Copeland’s corporate narrative and omni-channel strategy.
Independently create, curate, and manage content for corporate social media channels, ensuring it is engaging, on-brand and aligned with business objectives.
Collaborate with business units and other functional teams to govern and manage business-submitted content while maintaining a consistent corporate voice.
Write concise, engaging and impactful copy tailored to various platforms.
Partner with the Content Team to pair creative visuals with strategic messaging.
Ensure all content meets brand standards, adheres to channel specifications and is error-free.

2. Executive Visibility Content and Profile Management

Manage and develop content for key executive social media profiles as part of the executive visibility program, collaborating with executives to craft authentic, engaging, thought-leadership-driven content that aligns with Copeland’s narrative and supports the company’s visibility.
Act as a trusted advisor to executives, offering strategic recommendations on social media usage and profile audit recommendations.

3. Stakeholder Collaboration & Storytelling

Build strong relationships with internal stakeholders across departments and levels to source information, uncover stories and develop content that resonates with target audiences.
Act as a trusted advisor to business units and colleagues, providing guidance on social media best practices and ensuring alignment with the corporate narrative.

4. Governance & Compliance

Oversee governance of social media content, ensuring compliance with brand standards, social strategy and standard work procedures across all channels.
Audit social media channels regularly to maintain quality and consistency.

5. Engagement & Social Listening

Actively monitor and engage with audiences across social platforms, identifying opportunities to foster meaningful connections and resolve customer inquiries.
Leverage social listening tools to monitor brand conversations, uncover insights and inform strategy.

6. Reporting & Analytics

Define and track KPIs aligned with strategic business goals, providing regular performance reports and actionable insights to stakeholders.
Use analytics platforms to measure the effectiveness of social media and influencer initiatives, optimizing strategies based on data-driven insights.
Implement tracking elements such as UTM parameters and insight tags to ensure accurate measurement of campaign performance.

6. Industry Trends & Innovation

Stay ahead of social media trends, platform updates and emerging technologies to identify opportunities for innovation.
Serve as the organization’s subject matter expert on social media, providing thought leadership and recommendations to enhance Copeland’s digital presence.

Required Education, Experience, & Skills:

Bachelor’s degree in Communications, Marketing, or a related field.
5+ years of progressive experience in social media with a proven track record of independently managing social media channels (LinkedIn, Meta, YouTube) for large, multi-national companies.
Strong proficiency in social relationship management tools and analytics platforms.
Experience with tracking elements, including UTM parameters and insight tags to measure campaign performance.
Exceptional written and verbal communication skills, with expertise in storytelling and content creation for social media.
Ability to work collaboratively with cross-functional teams and stakeholders at all levels, including external agency partners.
Highly organized, independent, detail-oriented, and proactive, with the ability to manage multiple priorities and meet tight deadlines.
A self-starter with a strong sense of ownership and the drive to take initiative, solve problems and deliver results.
Ambitious and resourceful, with a “go-getter” attitude and ability to thrive in a fast-paced dynamic environment.
A passion for uncovering stories, engaging audiences, and driving measurable results.

Our Commitment to Our People

Across the globe, we are united by a singular Purpose: Sustainability is no small ambition. That’s why everything we do is geared toward a sustainable future—for our generation and all those to come. Through groundbreaking innovations, HVACR technology and cold chain solutions, we are reducing carbon emissions and improving energy efficiency in spaces of all sizes, from residential to commercial to industrial.

Our employees are our greatest strength. We believe that our culture of passion, openness, and collaboration empowers us to work toward the same goal - to make the world a better place. We invest in the end-to-end development of our people, beginning at onboarding and through senior leadership, so they can thrive personally and professionally.

Flexible and competitive benefits plans offer the right options to meet your individual/family needs: medical insurance plans, dental and vision coverage, 401(k) and more. We provide employees with flexible time off plans, including paid parental leave, vacation and holiday leave. 

Together, we have the opportunity – and the power – to continue to revolutionize the technology behind air conditioning, heating and refrigeration, and cultivate a better future. Learn more about us and how you can join our team!

Our Commitment to Inclusion & Belonging

At Copeland, we cultivate a strong sense of inclusion and belonging where individuals of all backgrounds, and with diverse perspectives, are embraced and treated fairly to enable a stronger workforce. Our employee resource groups play an important role in culture and community building at Copeland.

Work Authorization

Copeland will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1 with OPT or CPT, H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.

Equal Opportunity Employer

Copeland is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.

If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: copeland.careers@copeland.com

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