Role Title: Marketing & E-Commerce Coordinator (Luxury Retail)

Location: Austin, TX (in-store + content capture required)

Type: Full-Time

Compensation: $50,000–$55,000 base + performance bonus

About Cowboy Bride

Cowboy Bride is a luxury bridal boutique rooted in laid-back luxury with a Western soul. We specialize in fashion-forward bridal with a highly curated designer assortment and an elevated, personalized in-store experience.

We operate at the intersection of luxury retail and e-commerce, and our marketing is expected to drive both appointment bookings and product sales.

The Opportunity

This role offers the opportunity to work closely with the Founder and Creative Director, gaining direct exposure to brand vision, merchandising decisions, and high-level marketing strategy.

You will not be operating in a silo—you will be part of building and executing the next phase of Cowboy Bride’s growth.

The Role

We are looking for a Marketing & E-Commerce Coordinator with experience in retail or fashion (not service-based businesses) who can execute content, support paid media, and contribute to e-commerce growth.

This is a hands-on role focused on execution, performance tracking, and campaign support. Strategy and direction will be provided—you will be responsible for bringing it to life and ensuring it performs.

Key Responsibilities

Content Execution

Execute weekly content across Instagram + TikTok
Capture in-store content (gowns, styling, real bride moments)
Edit short-form video (Reels, TikTok)
Write captions aligned with Cowboy Bride’s voice

Paid Media Support (Performance-Focused)

Assist in managing Meta (Instagram/Facebook) ad campaigns
Upload creatives, monitor performance, and make basic optimizations
Support testing of messaging, audiences, and creative
Track key ad metrics (CPC, CTR, cost per inquiry)

E-Commerce Support (Shopify)

Support product-focused campaigns (minis, accessories, drops)
Assist in merchandising and product storytelling
Monitor basic performance metrics (conversion rate, product performance)
Help execute campaigns tied to launches and events

Performance Tracking & Reporting (Non-Negotiable)

Track and report weekly:
Appointment inquiries from marketing
Booked appointments
Top-performing content and ads
Maintain a KPI tracker (Google Sheets or similar)
Identify what is driving action—not just engagement

Campaign Support

Assist in executing campaigns tied to:
Trunk shows
New arrivals
Seasonal moments
Ensure content, ads, and email are aligned

Email Marketing Support

Coordinate campaigns through Mailchimp
Support product launches, events, and client communication

What We’re Looking For

1–3 years experience in retail, fashion, or e-commerce marketing (required)
Experience creating content for Instagram and TikTok
Basic familiarity with Meta Ads Manager
Experience with Shopify (or strong willingness to learn)
Strong attention to detail and ability to execute consistently

What Sets You Apart

You understand that marketing should drive sales and bookings—not just engagement
You have a strong eye for fashion, styling, and visual storytelling
You are organized, proactive, and reliable
You are comfortable working in a fast-paced retail environment

What This Role Is Not

This is not a strategy-only role
This is not a passive content posting role
This is not for someone without retail or product-based experience

Success in This Role Looks Like

Consistent, high-quality execution across content and campaigns
Increased appointment inquiries and bookings
Strong support of e-commerce revenue through product-focused marketing
Clear understanding of what is working and why

To Apply

Please submit:

Resume
Examples of content or campaigns you have worked on
Brief note on your experience with retail, e-commerce, or ads

We are looking for someone who can execute with intention, support growth, and contribute to real business results.

Cowboy Bride

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Marketing & E-Commerce Coordinator (Luxury Retail)