How to Apply:
1. Submit Your Resume
2. Complete the short application form at the link provided.
3. Only candidates who complete the form will be considered.

About the Role

As the Marketing Manager at CrucialPoint, you’ll be responsible for generating leads and increasing brand awareness through strategic outbound marketing efforts. Your focus will be on running paid ads, executing cold email campaigns, managing outbound messaging, and overseeing content marketing to attract high-quality leads for the sales team. This is a marketing-driven role, not a sales position. Your success will be measured by the volume and quality of leads generated.

Responsibilities

Develop and execute outbound marketing strategies to drive lead generation
Manage paid ad campaigns, cold email outreach, and other outbound initiatives
Oversee content marketing efforts, including website updates, social media, and thought leadership
Continuously analyze campaign performance, test new strategies, and optimize for ROI
Ensure consistency in brand messaging and positioning across all marketing efforts
Collaborate with leadership and sales teams to align marketing strategies with business growth objectives

What Success Looks Like

Consistently generating high-quality leads for the sales team to close
Successful execution of marketing campaigns leading to increased brand visibility
Improved conversion rates and optimized marketing performance based on data-driven insights

Key Skills & Qualifications

Proven experience in growth marketing, demand generation, or outbound marketing within an agency or B2B environment
Strong knowledge of paid advertising, email marketing, and content marketing strategies
Data-driven mindset with the ability to analyze performance metrics and optimize campaigns
Excellent communication, strategy, and execution skills
Ability to work independently while collaborating with sales and leadership teams

About CrucialPoint

CrucialPoint is a full-service retention marketing agency helping ecommerce brands scale through innovative strategies. We focus on email, SMS, and AI-driven retention marketing to maximize customer lifetime value. Join us and be part of a team shaping the future of retention marketing.

This role is remote, contracted part time (up to 20 hours per week), and hourly pay-range is $30 - $40.

CrucialPoint

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