About the Position

We are seeking a creative, motivated, and culture-driven Global Lifestyle Marketing Specialist to help manage and grow the identity, presence, and community engagement of the brands we represent within the automotive, car audio, and lifestyle industries.

This role is focused on maintaining authentic brand identity across social media, digital platforms, and live events while helping strengthen the connection between our brands and the enthusiast communities that support them.

The ideal candidate understands automotive culture, car audio lifestyle, social media engagement, and branding. This is not a technical web development position. Instead, we are looking for someone who understands how brands should look, feel, and communicate online while helping create content and campaigns that connect with audiences worldwide.

This position is approximately 85% office-based, working closely with our graphics and creative departments to coordinate and execute marketing campaigns, social media content, and promotional materials. The remaining portion of the role may involve attending industry events, car shows, demos, and trade shows to capture content and engage with the community.

ResponsibilitiesBrand Identity & Marketing

Ensure all website and social media content aligns with the identity, voice, and culture of each brand
Help maintain consistency in messaging, visual presentation, and customer experience across all digital platforms
Coordinate with graphics and creative teams to develop social media campaigns, advertisements, promotional content, and lifestyle-focused marketing materials
Help guide creative direction for product launches, promotions, and digital campaigns

Social Media & Community Engagement

Manage engagement across social media platforms including comments, messages, and customer interaction
Create and coordinate content including photos, videos, reels, stories, and promotional posts
Monitor trends within automotive, car audio, and enthusiast culture
Help grow online communities through authentic engagement and brand interaction
Analyze audience engagement and brand perception across digital platforms

Automotive Lifestyle & Event Coverage

Attend car shows, trade shows, audio competitions, demos, and industry events when required
Capture live content and behind-the-scenes coverage for social media and marketing campaigns
Represent the brand professionally within automotive and car audio communities
Help strengthen brand presence within enthusiast culture and lifestyle marketing

Qualifications

Experience with social media marketing, branding, or lifestyle-focused marketing
Strong understanding of automotive, car audio, or enthusiast culture strongly preferred
Excellent communication and organizational skills
Ability to work collaboratively within a creative and fast-paced environment
Strong understanding of branding, audience engagement, and digital presentation
Comfortable interacting with customers both online and in person
Ability to manage multiple projects and brand identities simultaneously

Preferred Qualifications

Experience within the automotive aftermarket, car audio, powersports, or enthusiast industries
Familiarity with car shows, automotive events, and audio competitions
Experience working alongside graphic designers and creative teams
Proficiency in graphic design software such as Adobe Photoshop, Illustrator, Canva, or similar platforms is a major plus
Photography, videography, and editing experience is highly valued
Bachelor’s degree in Marketing, Communications, Public Relations, or related field strongly preferred. Equivalent professional experience and proven brand engagement success will also be highly considered.

What We’re Looking For

We are looking for someone who understands that successful marketing is more than simply posting content — it’s about building culture, creating community, and representing a lifestyle.

The ideal candidate is creative, organized, passionate about automotive culture, and understands how to connect brands with enthusiasts in an authentic and engaging way.

Benefits

Competitive pay based on experience
Opportunities for industry travel and event participation
Creative and collaborative work environment
Growth opportunities within the company

How to Apply

Please submit your resume along with examples of social media pages, marketing campaigns, photography, video work, graphic design, or content projects you have created or managed. Send to Dannya@dbdrive.net

Pay: $35,000.00 - $65,000.00 per year

Benefits:

Health insurance

Work Location: In person

DB Research LLP

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Global Lifestyle Marketing Specialist