FinPoint Insurance Group
In-Office | Monday–Friday, 8:30 AM–5:00 PM

FinPoint Insurance is seeking a self-directed Marketing & Brand Manager to lead and execute marketing and brand initiatives across all FinPoint locations. This role is responsible for driving inbound lead generation, managing our digital presence, and ensuring brand consistency across offices and platforms.

This is a hands-on, high-autonomy role for someone who is comfortable owning outcomes, building systems, and balancing strategy with execution in a growing organization. The Marketing & Brand Manager will work closely with leadership and external vendors to support business growth and visibility.

This is not a purely creative role. It is ideal for someone who is independent, analytical, and results-driven.

Core Responsibilities

Brand & Marketing Strategy

Own and maintain FinPoint’s brand voice, messaging, and visual identity
Translate business goals into practical, executable marketing strategies
Ensure brand consistency across offices, campaigns, and materials

Digital Marketing & Lead Generation

Manage paid media across Google Ads and Meta platforms
Optimize campaigns with a focus on lead quality and performance
Maintain tracking through GA4, Tag Manager, pixels, and conversion events

Website & SEO

Manage and update the FinPoint website (WordPress), including landing pages and forms
Coordinate with external developers as needed
Improve SEO performance, site speed, and conversion paths

Analytics & Reporting

Monitor performance across marketing channels and report insights to leadership
Track traffic, conversions, cost per lead, and campaign effectiveness
Identify opportunities to improve attribution and funnel visibility

Content & Social Media

Plan and execute organic social content across Instagram, Facebook, and LinkedIn
Create short-form video, graphics, and written content
Support community engagement and local visibility initiatives

Vendors & Tools

Manage relationships with agencies, developers, and software vendors
Evaluate and implement marketing tools, CRMs, and system integrations

Ideal Candidate Profile

3–6 years of experience in digital marketing, brand management, or growth marketing
Comfortable working independently with minimal oversight
Experience with WordPress, Google Analytics, Google Ads, and Meta Ads
Strong organizational, judgment, and communication skills
Experience in service-based or local businesses is a plus

Benefits

Competitive salary
Health, Dental, and Vision insurance
401(k) with company match
Paid Time Off (PTO) and paid holidays
Career stability in a growing industry

Apply on Indeed with your resume and a brief cover letter highlighting your relevant experience.

Job Type: Full-time

Benefits:

401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance

Work Location: In person

Finpoint Insurance Group, LLC

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