The Marketing Specialist is responsible for all aspects of marketing for the communities.
This position will be instrumental in driving asset performance through systematic and integrated marketing communications for two individual properties. The employee is expected to develop an understanding of the community businesses where advertisements will yield applicants to lease apartment units. The position requires flexibility to understand property-specific idiosyncrasies as well as to facilitate and manage the marketing process by coordinating with the other office staff.

RESPONSIBILITIES:

Working side by side with site staff to ensure all financial goals are met (100% occupancy)
Ensuring and strong and well-managed internet presence for designated community; monitor review and report on all marketing activity and results
Analyzing current market conditions and competitor information to develop and implement marketing plans and projects for existing assets
Manage lead tracking by making contact and follow up Leads generated through marketing efforts and document all correspondence with database
Build and maintain strong relationships with potential residents and their families looking to move into the community and effectively communicate the mission of Lakeshore
Effectively market our community through networking, sales, advertising, public relations and community events
Identify, establish and maintain positive relationships with industry influencers and strategic partners to ensure on-going referrals and continued opportunities to promote the community

QUALIFICATIONS:

Business or marketing-related experience of 3 years minimum
Experience in developing and maintaining marketing strategies-hands on experience
Technical marketing skills, i.e., Facebook
Proven experience in customer service, sales and marketing
Experience with computer proficiency and relevant software applications
Excellent written and verbal communication skills

COMPETENCIES:

Treats everyone with respect, compassion and kindness – Builds internal respect and loyalty with customers. Demonstrates concern for customers. Effectively responds to customer needs. This includes responding timely to requests, listening to others, and seeking to understand others when there are differences of opinion, finding ways to build on each other’s ideas. Acts with empathy and focus, while able to resolve problems.
Demonstrate integrity, transparency and doing things the right way – Makes lemonade out of lemons. This includes following policies, demonstrating financial responsibility with the developments, complying with state and federal law, and practicing safety. Conforms to the highest professional standard. Turns challenges into wins.
Collaboration and teamwork – Involve key stakeholders in decision making. This includes developing and maintaining positive work relationships. Enhances the level of mutual cooperation. Actively participates in team-oriented objectives and activities. Focuses on team success, over individual.
Solves problems and is transparent about outcomes – Champions new initiatives beyond the scope of the department. Seeks to improve in all aspects of work performance. Creates an environment of continuous improvement and innovation. Encourages people to maintain high standards of quality and thoroughness.
Serves our employees and residents to improve their lives – This includes maintaining the property that creates curb appeal, a welcoming community environment, supports individual and family activities, creates a sense of neighborhood. At work, continually challenges self to grow and develop to be the best you can be at work.

PHYSICAL REQUIREMENTS:

Frequently required to market to communities; Frequently required to talk, listen and email; While performing the duties of this job, the noise level in the work environment is usually moderate; and, occasionally required to lift up to 10 pounds.

Pay: From $20.00 per hour

Expected hours: 40.0 per week

Benefits:

Paid time off

Work Location: In person

Forsite Management Group

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Marketing Specialist