MMM Specialist

Fractal is a strategic AI partner to Fortune 500 companies with a vision to power every human decision in the enterprise. Fractal is building a world where individual choices, freedom, and diversity are the greatest assets. An ecosystem where human imagination is at the heart of every decision. Where no possibility is written off, only challenged to get better. We believe that a true Fractalite is the one who empowers imagination with intelligence. Fractal has been featured as a Great Place to Work by The Economic Times in partnership with the Great Place to Work® Institute and recognized as a ‘Cool Vendor’ and a ‘Vendor to Watch’ by Gartner.

Please visit Fractal | Intelligence for Imagination for more information about Fractal.

Position Overview:

Fractal is looking for a proactive and driven MMM Specialist to join our consulting team to provide leadership across strategic retail client projects. In this role, you will collaborate with multiple client stakeholders to deepen your understanding of the business. You will share insights with various teams, refine recommendations to align with stakeholder goals, and coach client teams on the Marketing Mix Modeling (MMM) process, to include interpreting results. Additionally, you will identify new opportunities for further analysis that can support business growth.

Responsibilities:

Use knowledge of Retail industry, Marketing Analytics, and AI solutions to consult clients with insights from project outcomes across active engagements for select retail accounts. Educate clients on the value of our business and implementation expertise
Build in-depth knowledge of clients' business priorities, challenges and initiatives that can be translated into business opportunities. Work closely with project teams to ensure business priorities are met with project outcomes
Strategically drive new business in these accounts in close synergy with the Solution teams and core account teams. Position Fractal solutions to meet client requirements and become a trusted advisor for services by effectively managing multi-threaded client relationships
Identify opportunities to scale existing projects by bringing tools and best practices for expansion of current scope and drive productivity improvements and efficiency to enhance gross margins.
Participate in the sales process to scope client needs and consult the client to frame up solution and delivery approach.
Contribute to the development of the marketing analytics capability through collateral demonstrating thought leadership and develop scalable solutions to address business problems across the industry

Qualification & Experience

12+ years of experience in analytics delivery and business consulting with at least 5+ years of leadership experience in creating solutions for Marketing teams and working with Retail industry.
Experience in design and review of new solution concepts and leading the delivery of high-impact analytics solutions and programs for global clients.
Knowledge of AI and machine learning techniques such as deep learning, neural networks, LLMs, Reasoning models to drive superior measurement techniques for the client. Should be able to evaluate and bring in new advanced techniques to enhance the value-add for clients
Effective and credible storyteller with a strong ability to map client challenges to internal capabilities, regardless of the competency, and can link those conversations back to business outcomes
Should be able to apply domain knowledge to functional areas like market size estimation, business growth strategy, impact of govt policies on product, strategic revenue management, marketing effectiveness
Have business acumen to manage revenues profitably and meet financial goals consistently. Able to quantify business value for clients and create win-win commercial propositions.
Good thought leadership & ability to structure & solve business problems, innovating, where required
Outstanding presentation and communication skills (Oral and written) with the ability to inspire others to make informed decisions.
Must have the ability to adapt to changing business priorities in a fast-paced business environment

Pay:

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions, including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Fractal, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is: $150,000 - $220,000. In addition, you may be eligible for a discretionary bonus for the current performance period.

Benefits:

As a full-time employee of the company or as an hourly employee working more than 30 hours per week, you will be eligible to participate in the health, dental, vision, life insurance, and disability plans in accordance with the plan documents, which may be amended from time to time. You will be eligible for benefits on the first day of employment with the Company. In addition, you are eligible to participate in the Company 401(k) Plan after 30 days of employment, in accordance with the applicable plan terms. The Company provides for 11 paid holidays and 12 weeks of Parental Leave. We also follow a “free time” PTO policy, allowing you the flexibility to take the time needed for either sick time or vacation.

Fractal provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Fractal

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MMM Specialist