Our customer is the maker of the world's first carbon fiber performance insole trusted by 600+ professional and collegiate sports programs, Olympians, and hundreds of thousands of athletes striving to improve performance and recovery.

As the company continues to scale its direct-to-consumer business beyond a $45M+ run rate, they are expanding into additional recovery and footwear products including clogs and slides while investing heavily in creative performance marketing across Meta and TikTok.

The company operates with a lean, fast-moving, highly collaborative culture where creative execution, testing velocity, and performance insights directly impact business growth.

About the Position

We are seeking a Performance Creative Strategist to help drive scalable direct-response creative across Meta and TikTok advertising channels. This role will work closely with the VP of Marketing and Director of Content to develop high-performing creative concepts rooted in biomechanics, athlete performance stories, recovery insights, and real customer outcomes.

This position owns the creative testing roadmap, angle development, creative briefing process, and post-launch performance analysis. The strategist will collaborate directly with internal editors, UGC creators, athlete talent, and external agencies to ensure creative execution aligns with performance goals and brand standards.

This is a hybrid role based in Milford, Connecticut with in-office collaboration required Tuesday through Thursday.

Key responsibilities include:

Build and maintain a living "angle library" including hooks, objections, athlete insights, reviews, and creative concepts
Develop and manage a weekly creative testing roadmap with 5–10 new concepts per week
Write detailed creative briefs and storyboard concepts for editors and creators
Provide detailed creative direction and frame-level feedback on video content and ad variations
Collaborate with internal content teams, freelancers, athlete talent, and external agencies
Manage external creative agency relationships including briefing, review, feedback, and performance alignment
Analyze Meta and TikTok ad performance data to identify winning concepts and iterate quickly
Lead post-launch reviews and creative post-mortems to improve future testing and campaign performance
Support rapid concept iteration and scaling of winning ads across paid social channels

Qualifications

3–5+ years of experience in DTC creative strategy, performance marketing, or direct-response advertising
Strong understanding of Meta and TikTok creative best practices
Experience building and testing creative concepts tied to performance marketing outcomes
Ability to independently develop hooks, messaging angles, and creative hypotheses
Strong direct-response marketing understanding including hook, problem, mechanism, proof, and CTA structure
Exceptional attention to detail across pacing, text overlays, timing, and creative execution
Strong communication and briefing skills with the ability to guide editors and creators independently
Comfortable operating in a fast-paced, high-output startup or growth-stage environment
Experience reviewing creative performance metrics and translating insights into future concepts
Ability to manage multiple creative projects and stakeholders simultaneously

Experience

Preferred candidate backgrounds may include:

DTC ecommerce brands
Performance sports or athletic brands
Supplements, wellness, or fitness products
Consumer health or recovery products
Paid social creative strategy
Creator-led ecommerce or UGC environments
Creative testing and scaling systems

Preferred experience includes:

Working with athlete-focused UGC or creator campaigns
Science-backed or performance-based product marketing
Building creative testing systems from scratch
Hands-on experience with media buying or ad account management
Creator or content production background

Tools and platforms include:

CapCut
Adobe Premiere
Frame.io
Meta Ads Manager
TikTok Ads Manager
Google Sheets and data analysis tools (Motionapp)

Compensation and Perks (Value Adds)

Base salary range: $100,000–$120,000 + 25% performance bonus opportunity
Full benefits package
Flexible hybrid work structure, schedule TBD based on candidate location
Opportunity to directly influence creative strategy and ad performance at scale
Clear growth path into leadership within the creative department
High-visibility role working directly with senior marketing leadership
Fast-paced, high-growth DTC environment with strong investment in creative production and testing

#LI-JM1 #li-Hybrid

Thank you for considering this opportunity. Funded.club Senior Recruiters partner exclusively with Startups and are in direct communication with hiring managers and founding team members.

Funded.club uses AI-assisted tools as part of our candidate sourcing and screening process. All applications are reviewed by a human recruiter, who makes all decisions about which candidates to progress. If your application seems like a good fit for the position, a real member of our team will contact you soon!

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Performance Creative Strategist