Who We Are

Good Inside is redefining parenting - not as something that should “just come naturally,” but as a skill to learn and practice. Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we combine sturdy leadership with innovative technology to give parents personalized guidance, AI-powered support, and a global community.

Our mission: help parents raise resilient, confident kids in a changing world. We’ve already reached millions, and we’re just getting started. We’re refining our product and expanding our reach to empower even more families.

We’re looking for bold, high-ownership problem-solvers who want to build something new, tackle big challenges, and be at the forefront of change.

The Opportunity

Good Inside is looking for a highly organized, detail-oriented Social Media Associate to support the execution and growth of our social presence across multiple platforms and brand accounts. This role will sit inside our Content Team and report directly to the Sr. Social Media Manager. In this role, you will help bring our social strategy to life through daily content preparation, publishing, content coordination, community engagement, and performance tracking across key platforms, including but not limited to Instagram, TikTok, Facebook, YouTube and Threads for multiple brand accounts.

You will work closely with the Content, Community, Design, Marketing, and Partnerships teams to translate brand priorities into thoughtful, high-quality social content. This role requires someone who is both operationally excellent and deeply curious about social platforms. The right candidate is someone who pays close attention to detail, moves quickly without sacrificing quality, and is excited to experiment, analyze results, and continuously improve.

What You’ll Own

Prepare content for publishing across platforms, including scheduling, caption writing, tagging, quality assurance, and adapting assets for different audiences and business objectives.
Maintain content calendars and publishing systems, ensuring accuracy and timely execution across multiple accounts.
Actively manage community engagement, responding to comments and direct messages in a thoughtful, brand-aligned way. You will look for opportunities to spark conversation, build trust, and deepen relationships, while escalating sensitive issues appropriately.
Explore and experiment on current platforms by repurposing and cross-promoting content with the goal of testing and learning.
Identify emerging trends and engagement patterns, surfacing ideas and opportunities for testing and iteration
Support growth in key social metrics including follower growth, engagement, and conversion to membership.
Track daily and weekly performance metrics; surfacing trends, insights, and notable signals to the team.

Your Skills & Experience

2+ years of experience in social media, content marketing, or a related role. Just as important, you are an active and thoughtful user of social platforms and closely follow emerging trends, formats, and platform behavior.
Demonstrated experience developing content that drives engagement and growth.
Deep understanding of platform-specific best practices for Instagram, TikTok, YouTube Shorts, Facebook, Threads, and emerging channels
Proficiency with content scheduling tools such as Later, Sprout Social, Hootsuite, or similar platforms.
Proficiency with lightweight creative tools such as Canva and CapCut for editing social-first content.
Highly organized with strong project management skills. You are comfortable managing multiple deadlines, coordinating across teams, and following projects through from start to finish.
Strong writing and editing skills, with the ability to maintain a consistent brand voice while ensuring clarity, accuracy, and attention to detail.
Experience supporting multiple business accounts or brands simultaneously.
Ability to analyze social performance data and translate insights into actionable recommendations for future content and growth.
Comfortable leading on-set social capture - identifying key moments, filming short-form content, and gathering assets.
A strong eye for social-first content and understand what makes content perform well
You are comfortable collaborating cross-functionally while also taking ownership of work independently.

What We Offer

Annual compensation: base salary for this role will be $75k - $85k
Company Equity
Comprehensive benefits package
401k + Company match
Time off to recharge
Hybrid work environment
A high-ownership, high-performance, high-collaboration culture

Equal Employment Opportunity

Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.

We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive—believing in and bringing out the good inside of everyone..

If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.

For information about Good Inside's privacy practices, see our Privacy Policy. California applicants, please also see our CA Applicant Privacy Notice.

Good Inside

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