Social Media And Marketing Manager (Full-Time)

Greco’s Italian Ices & Homemade Ice Cream
Lititz, PA - Landisville PA- Rockvale outlets- | Hybrid Remote

Greco’s Italian Ices & Homemade Ice Cream is a locally owned, community-rooted brand serving Lititz for over 25 years. As we enter our next phase of growth, we’re hiring one exceptional individual to own our marketing, content, and community presence end-to-end.

This is a high-responsibility, full-time role for a true Swiss-army-knife marketer—someone equally strong in strategy, photography, videography, editing, and real-world marketing execution. This is not an entry-level or “posting-only” position.

About the Role

You will lead how Greco’s is seen, experienced, and talked about—online and in person. That means planning and executing content, building partnerships, organizing community events, and driving measurable growth across platforms and locations.

You’ll regularly be on-site, at events, and meeting with local businesses. If you can concept an idea, capture it, edit it, publish it, analyze results, and then walk into a business and pitch a collaboration—you’ll thrive here. IF you have trouble with deadlines, cant stay organized and do not have a good work life balance please do not apply.

Primary Platforms:
Instagram • Facebook • TikTok

Core Responsibilities

Own and execute Greco’s social media and marketing strategy
Plan, shoot, edit, and publish high-quality photo and video content
Capture content across all Greco’s locations, events, and activations
Plan, coordinate, and promote community events and brand activations
Build and maintain partnerships with local businesses and organizations
Actively expand Greco’s marketing reach through collaborations and outreach
Manage content calendars, campaigns, and posting schedules
Write strong captions, hooks, CTAs, and promotional copy
Manage community engagement (comments, DMs, audience interaction)
Track performance metrics and adjust strategy based on results
Collaborate directly with ownership during weekly Monday planning meetings
Stay ahead of trends, tools, and platform updates

Required Skill Set (Non-Negotiable)

Strong photography and videography skills
Confident video and photo editing ability
Deep understanding of Instagram, TikTok, and Facebook
Proven ability to create content that drives engagement and growth
Solid grasp of branding, storytelling, and marketing fundamentals
Comfortable being on-camera and directing others on-camera
Highly organized, self-directed, and accountable
Comfortable representing Greco’s professionally in the community

Equipment & Travel

Must be willing and able to travel locally to all locations, events, and partner meetings
Personal content-creation equipment is a plus
Company-provided equipment is available if needed

Training & Compensation

Job Type: Full-Time
Salary: $30,000 – $45,000 per year, based on experience and demonstrated skill
Training Period:
One-month paid training and onboarding period
Training compensation at 50% of the agreed-upon salary rate
Designed to confirm performance and mutual fit
Schedule:
Weekly planning meetings every Monday
Flexible scheduling outside of meetings and content needs

Location Requirements

Hybrid remote with regular in-person work in Lititz, PA
Must be able to commute to all Greco’s locations, events, and partner meetings
Relocation to Lititz, PA required prior to start date (if not local)

Who This Role Is For

A highly capable marketer who thrives on ownership and accountability
A creator who can execute without hand-holding
Someone excited to grow a brand—not just manage posts

Who This Role Is NOT For

Entry-level social media managers
Freelancers or side-gig seekers
Anyone uncomfortable being on-site, on-camera, or in the community

How to Apply (Strongly Recommended)

To be considered, applicants should include:

Links to social media accounts or brands they’ve managed
A portfolio of photo/video work
(Optional but encouraged) A short video introducing yourself and why you’re a fit

Job Type: Full-time

Pay: $30,000.00 - $45,000.00 per year

Benefits:

Employee discount
Flexible schedule
Paid time off

Ability to Commute:

Lititz, PA 17543 (Required)

Ability to Relocate:

Lititz, PA 17543: Relocate before starting work (Required)

Work Location: Hybrid remote in Lititz, PA 17543

Greco’s Italian Ice and Homemade Ice cream

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