National Sales Manager

Why this role matters: An Agile Epic & Key Stories

At GGCTA, we know that successful sales are the lifeblood of our mission. This role isn't just about selling a destination; it's about being the strategic hunter who forges partnerships and closes the deals that drive Greensboro's economic vitality.

Epic: As a salesperson, I need the autonomy, resources, and insights to win big business across diverse segments, so that I can consistently meet and exceed my targets and be a top revenue generator for Greensboro.

Here are some of the stories you'd help us write and deliver:

Story: "As a prospective client, I need a professional and knowledgeable sales expert who understands my unique event needs, so I feel confident in choosing Greensboro as our next host destination."
Story: "As a CBO, I need to see a well-managed sales pipeline and strong performance metrics, so I can accurately forecast revenue and guide strategic decisions."
Story: "As a new lead, I need a responsive and tailored outreach experience, so I know that Greensboro is the right fit for my meeting or event."
Story: "As a Sales Support Coordinator, I need a clear brief on client needs, so I can arrange a flawless site visit or craft a perfect experience that helps win the deal."

Job Title: Sales Manager

Department: Business Operations

Reports To: Chief Business Officer (CBO)

Location: Greensboro, NC

Job Summary:

The Sales Manager is a results-driven professional responsible for direct sales and business development at the Greensboro / Guilford County Tourism Development Authority (GGCTDA). This role is a hands-on seller and client expert who identifies, qualifies, and closes business across diverse market segments, including meetings, conventions, sports, and community events. The Sales Manager operates with a high degree of autonomy, managing their own pipeline and serving as the primary sales contact for key clients, ensuring all efforts are aligned with the destination’s brand and strategic OKRs.

Key Responsibilities:

Direct Sales & Business Development:
Identifies and actively pursues new business opportunities across various market segments to meet and exceed ambitious booking and revenue targets.
Conducts persuasive sales presentations and negotiations, and closes deals to secure meetings, conferences, and events for Greensboro.
Manages a personal sales pipeline from lead generation to post-booking follow-up, ensuring a high level of client satisfaction.
Contributes directly to business development objectives.
Client Relationship Management:
Cultivates and maintains strong, long-term relationships with key clients, event planners, and industry partners.
Serves as the primary point of contact for assigned accounts, ensuring client needs are met and leading to high rebooking rates.
Agile Participation & Collaboration:
Collaborates with the Sales Support & Experience Coordinator to arrange flawless site visits and create unique experiences for clients that help close business.
Participates in agile ceremonies (e.g., sprint planning, daily stand-ups) to align sales efforts with overall team goals.
Performance Monitoring & Reporting:
Manages and tracks all sales activities and client data accurately within the CRM system.
Provides regular reports to the CBO on sales performance, pipeline health, and market trends.

Qualifications:

Education: Bachelor's degree in Sales, Marketing, Hospitality Management, or a related field. Other fields will be considered based on experience and relevance.
Experience:
2+ years of progressive sales experience in the tourism, hospitality, or events industry, with a proven track record of successfully meeting and exceeding sales targets.
Demonstrated expertise in managing a sales pipeline, conducting high-level negotiations, and building long-term client relationships.
Strong understanding of the meetings, conventions, and sports market segments.
Experience working in or adapting to an agile organizational framework is preferred.
Skills:
Exceptional negotiation and closing skills.
Strategic and proactive mindset, with a strong ability to identify and capitalize on business opportunities.
Outstanding communication, presentation, and interpersonal skills, with a professional and client-focused demeanor.
Highly organized and results-oriented, with the ability to manage a demanding sales pipeline in a fast-paced environment.
Proficient in CRM software and sales management tools.

Greensboro Convention and Visitors Bureau

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