The Shopper Marketing Specialist will play a critical role in supporting the execution of shopper marketing initiatives that bring Yerba Madre to life at retail. This role focuses on operational excellence, project coordination, and ensuring that in-store and digital shopper programs are delivered with precision and impact. The Specialist will work cross-functionally with sales, brand, and creative teams to ensure seamless execution of campaigns and trade events, while gaining hands-on experience in shopper marketing. This is a hybrid role, with an expectation of being in our DTLA office at least 2 times per week.

How you'll help

To perform this job successfully, an individual must be able to perform the following satisfactorily; other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Support the development and execution of shopper marketing campaigns for key retailers, ensuring timely coordination of creative assets, approvals, and vendor communication.
Manage trafficking of POS materials, in-store displays, and promotional assets, tracking timelines and ensuring accurate delivery to retail partners.
Provide day-to-day administrative and project support, including scheduling, budget tracking, invoice processing, and campaign documentation.
Partner with sales and field teams to support retail activation, ensuring programs are executed accurately at the store level.
Assist with preparation and coordination for trade shows and retail events, including logistics, vendor communication, and post-event recaps.
Support the collection and analysis of campaign performance data, providing insights to the Shopper Marketing Manager and cross-functional stakeholders.
Collaborate with internal teams (brand, growth marketing, PR, innovation) and external agencies to ensure shopper programs align with broader brand strategies.
Contribute to the creation of marketing presentations and recaps that communicate results and learnings to the organization.

What you'll bring to the table

Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
1–2 years of experience in shopper marketing, trade marketing, brand marketing, or related field (internships included).
Food & Beverage or CPG retail experience strongly preferred.
Familiarity with retail marketing, shopper behavior, and omni-channel campaigns a plus.

Knowledge, Skills & Abilities

Highly organized with strong project coordination skills and attention to detail.
Strong written and verbal communication skills.
Collaborative, team-first mindset with a proactive, solution-oriented approach.
Comfortable managing multiple priorities in a fast-paced environment.
Proficiency in Microsoft Office; experience with project management tools (e.g., Asana) a plus.
Exposure to syndicated data platforms (e.g., SPINS, Nielsen, Numerator) a plus.
Enthusiasm for mission-driven work and excitement to grow within shopper marketing.

Passion for mission-driven work and enthusiasm (bonus points for experience with yerba mate culture)

What we offer:

The pay range for this role is an estimate based on a wide range of compensation factors; actual pay offered may vary based on (but not limited to) work experience, education and/or training, critical skills, and/or business considerations. Sales commissions and/or variable pay plans are also offered depending on the position (ex: monthly, quarterly, annual bonuses). Additionally, we offer a competitive benefits package including top-tier benefits, comprehensive medical, dental, and vision plans, employee life and disability, mental health benefits, paid medical leave, paid company holidays, and paid time off, as well as opportunities for career growth and advancement within our team!

Salary Range

$65,000—$84,000 USD

Yerba Madre—formerly Guayakí Yerba Mate—is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre, meaning "Mother Herb," is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations —a reflection of the values the brand has championed since day one.

Headquartered in Sebastopol and Venice, California, Yerba Madre sources organic, shade-grown yerba mate in direct partnership with 255 family farmers and Indigenous communities across Argentina, Brazil, and Paraguay. Using its Market Driven Regeneration™ model, every purchase helps reforest the Atlantic Forest, support fair trade premiums, and build long-term economic resilience for grower communities.

In 2025, the brand became the world's first yerba mate to achieve Regenerative Organic Certified™ Gold® status——setting a new global standard for ecological integrity, cultural respect, and environmental restoration.

As an original founding member of the B Corp community and a founding member of the Purpose Pledge, Yerba Madre is committed to ethical business practices across ten key pillars, including climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada. To learn more, visit www.YerbaMadre.com.

Yerba Madre is an equal-opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will be treated with respect and receive consideration for employment without regard to race, color, creed, religion, sex, gender identity, genetic information, sexual orientation, national origin, disability, uniform service, Veteran status, age, or any other protected characteristic per federal, state, or local law, including those with a criminal history, in a manner consistent with the requirements of applicable state and local laws, including the CA Fair Chance Initiative for Hiring Ordinance.

Guayakí Yerba Mate

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Shopper Marketing Specialist