Company Description Hailey Genevieve is an internationally published fashion stylist originally from Toronto, now working between Columbus, South Florida and New York City. With experience across runway shows, commercials, photoshoots, and music videos throughout North America, Hailey collaborates with a wide range of creative and commercial clients. Her styling work has appeared in leading fashion publications including Harper's Bazaar, Elle, L’Officiel, Glamour, and Vogue. The portfolio includes projects with artists signed to major labels such as Universal Music and a celebrity client base of Olympians and professional athletes from the WNBA, NBA, and NFL. This environment offers exposure to high-profile fashion, entertainment, and sports brands and creative teams.

Role Description This is a contract, hybrid Social Media Marketing Manager role based in the Columbus, Ohio, with some flexibility for work from home. The Social Media Marketing Manager will oversee the planning, execution, and optimization of social media campaigns across platforms such as Instagram, TikTok, YouTube, and emerging channels relevant to fashion and entertainment. Day-to-day responsibilities include developing and implementing content calendars, coordinating with Hailey and collaborators for shoot and event coverage, crafting copy and visuals aligned with brand voice, and monitoring audience engagement. The role also involves analyzing performance metrics, refining strategy based on insights, managing community interactions (comments, DMs, and collaborations), and staying updated on social media and fashion trends. The Social Media Marketing Manager will work closely with Hailey to amplify personal brand visibility, support client projects, and enhance overall digital presence.

Qualifications

Demonstrated experience in Social Media Marketing and Social Media Optimization (SMO), including managing accounts for brands or public figures.
Strong Communication skills, with the ability to adapt tone and messaging for different platforms and audiences.
Proficiency in Content Strategy, including planning content calendars, aligning content with brand goals, and coordinating with creative teams.
Solid understanding of Digital Marketing, including analytics, audience targeting, and campaign performance tracking.
Experience working in fashion, entertainment, or sports industries is highly beneficial.
Ability to create and brief visual content (photo, video, Reels, Stories) and collaborate effectively with photographers & videographers
Familiarity with social media analytics tools and platform insights; ability to present clear reports and recommendations.
Strong organizational skills, reliability in meeting deadlines, and comfort working in a fast-paced, high-profile environment.
Availability to attend in-person events, shoots, and meetings in the Columbus, Ohio Metropolitan Area as needed.
Previous experience managing personal brands, influencers, or creatives,

Hailey Genevieve

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Social Media Marketing Manager