Role Overview

This role is for a visual storyteller. You are a photographer or videographer first. You instinctively understand light, texture, movement, and atmosphere. You care about framing, pacing, and the feeling a shot leaves behind. You will support client shoots and Herb’s internal content by capturing intentional, elevated visual assets. A passion for cannabis culture is a plus. A passion for storytelling is essential.

Time Commitment: Approximately 15 - 20 hours per week. Candidates should ideally be available during Eastern Time business hours, unless otherwise specified based on operational needs.

Compensation: $22/hour

Core Responsibilities

Assist on client shoots, both studio and lifestyle
Capture behind-the-scenes content when appropriate
Shoot supplemental photo and video content as directed
Ensure footage is steady, well-lit, and compositionally strong
Think in sequences, not just single shots
Maintain organized file naming and folder structure

Visual Style Alignment

Interiors
Nature, 'stoners know a spot' energy
Adventurous lifestyle with understated luxury
Cinematic, intentional framing
Natural light, texture, and depth
Elevated but never forced

Social Media Assistance

Capture content formatted for Instagram and X
Assist with posting when directed
Monitor comments and flag sensitive or high-risk engagement
Surface engagement spikes and notable reactions
Identify which visuals resonate most with the audience

Trend & Culture Awareness

Stay current on visual and editing trends
Track short-form video pacing shifts
Monitor emerging creators with strong aesthetics
Share 2 to 3 trend insights weekly

What Success Looks Like

Strong, intentional visual assets
Clean and organized file delivery
Elevated, culturally aware social content
Consistent aesthetic aligned with Herb

Herb

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