Enrollment and Marketing Specialist

Heritage Christian School in Canton, Ohio

Providing a life-changing education experience grounded in Christian values, academic excellence, and family.

Position Overview

Heritage Christian School is seeking a highly motivated and mission-aligned professional to serve as our Enrollment and Marketing Specialist. This individual will lead the development and execution of a comprehensive marketing and enrollment strategy designed to build the overall Heritage brand, attract families, grow student enrollment and retention, and enhance the overall family experience.

This role is responsible for managing the full lifecycle of enrollment - from generating interest through student retention - by implementing a structured, data-driven, and relationship-focused process. Great interpersonal skills will ensure that every interaction with prospective and current families reflects the school’s Christ-centered mission and commitment to excellence.

Full-time, year-round position, with pay starting at $42,000 per year.

Qualifications:

● Bachelor's Degree in Marketing, Sales, Communications, Business, or related field (or equivalent experience)

● Excellent interpersonal skills and enjoys working with people

● Three or more years experience in marketing, admissions, recruitment, or sales preferred

● Strong written and verbal communication skills

● Proficiency with social media platforms, marketing tools, CRM, Microsoft Office, and basic design software

● Ability to manage multiple projects and deadlines

● Must display strong interpersonal skills with students, parents, and staff

● Must be able to accept and uphold the mission of HCS

● Able to pass Ohio Revised Code required background check and drug/alcohol testing

Role and Responsibilities include but are not limited to the following:

● Develop and implement the overall marketing strategic plans for Heritage Christian School

● Develop and execute a comprehensive enrollment growth plan aligned with school objectives including measurable enrollment targets by grade level and program

● Expand and manage lead generation efforts including events, referrals, church partnerships, company collaborations, and digital outreach

● Oversee all stages of the enrollment process including inquiry intake, tours, applications, testing, and onboarding

● Interact with parents, potential parents, the community and area leaders

● Ensure timely, professional, and consistent communication with prospective families

● Design and implement follow-up and nurture processes for current and prospective families

● Monitor and improve conversion rates throughout the admissions funnel

● Build and implement student retention and re-enrollment strategies

● Use CRM and enrollment tracking systems

● Analyze enrollment trends, conversion data, and retention metrics

● Provide regular reports and dashboard updates to school leadership

● Create and manage content for website, social media, and promotional materials

● Facilitate a positive brand image in the community by overseeing communications, newsletters, press releases, ads, special events, and more

● Communicate regularly with prospective and current families

● Collaborate with administration to ensure consistent branding and messaging aligned with the mission of HCS

● Collaborate with the Advancement Officer on communications and events

● Manage special events and milestone celebrations

● Use a variety of computer systems for reporting, tracking, and communication

● Maintain confidentiality of sensitive information regarding students and families

Other duties as assigned

About us, Heritage Christian School, Canton:

This school is unique and we love it that way. We consider ourselves a local mission field. We have the distinct privilege of living our faith with our co-workers and sharing it with students. We serve a diverse group of students from age 3 years through 8th grade. Members of the Heritage family are resilient problem-solvers who work hard to meet the holistic needs of students. Believing each student is capable of great things, team members are flexible, experienced with positive supports, and skillful in best practices for their areas. The opportunity to plant seeds and see the fruit of our labor is a unique reward of working at Heritage Christian School.

Job Type: Full-time

Base Pay: From $42,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance

Education:

Associate (Required)

Experience:

Marketing: 3 years (Preferred)

Work Location: In person

Heritage Christian School

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Enrollment and Marketing Specialist