Influu • Full-time • Los Angeles, California, United States (Hybrid)

Work Schedule: First 2 months on-site, then transition to a hybrid schedule.

Job Description for Business Development & Sales Manager role:

Role Overview

We’re looking for a proactive and results-driven Business Development & Sales Manager to help grow Influu’s brand client portfolio across TikTok Shop, e-commerce, beauty, fashion, lifestyle, wellness, and consumer product categories.

In this role, you’ll be responsible for identifying potential brand clients, conducting discovery calls, presenting Influu’s services, preparing customized proposals, and managing the sales pipeline from lead generation to closing. You’ll also work closely with internal teams to ensure client expectations are clearly communicated and smoothly handed off after closing.

This role is ideal for someone who understands TikTok Shop and social commerce, enjoys building relationships with brands, and can translate client needs into customized marketing solutions that drive GMV, creator collaboration, content volume, and conversion growth.

Key Responsibilities

Identify and research potential brand clients across TikTok Shop, e-commerce, beauty, fashion, lifestyle, wellness, and consumer product categories
Schedule and conduct discovery calls to understand each brand’s business model, challenges, goals, and TikTok Shop needs
Present Influu’s services, including affiliate management, creator outreach, paid creator collaborations, livestream operations, short video production, TikTok Shop strategy, and paid ads
Prepare customized proposals, service packages, pricing structures, and follow-up materials based on client goals and budget
Manage the sales pipeline from lead generation to closing, including follow-ups, negotiations, and contract coordination
Build and maintain relationships with brand founders, marketing teams, e-commerce managers, and TikTok Shop operators
Act as the first point of contact for prospective clients before onboarding
Clearly communicate client expectations, campaign objectives, deliverables, timelines, and pricing to internal teams
Support a smooth handoff from the sales stage to account management and operations teams
Stay updated on TikTok Shop trends, creator commerce, affiliate marketing, livestreaming, and e-commerce growth strategies
Research competitor brands, creator strategies, category performance, and TikTok Shop case studies to support sales conversations
Analyze potential clients’ TikTok Shop presence, product positioning, creator content, and growth opportunities
Provide strategic recommendations to brands on how Influu can help improve GMV, content volume, creator collaboration, and conversion performance
Work closely with internal teams, including creator management, livestream, content production, paid ads, and account management
Assist in creating pitch decks, case studies, sales scripts, service menus, and proposal templates
Track business development activities, client communications, and deal progress using CRM or internal tracking systems

Who We’re Looking For

Strong ownership mentality: you manage opportunities like they’re your own business
Confident communicator with brand founders, marketing teams, agencies, and internal stakeholders
Sales-oriented and relationship-driven, with the ability to build trust and move conversations forward
Strategic thinker who can understand client needs and translate them into customized marketing solutions
Highly organized with excellent follow-through and attention to detail
Analytical and metrics-minded; comfortable discussing GMV, ROI, conversion rate, and performance drivers
Proactive problem-solver who can handle ambiguity and tight deadlines
Collaborative team player who can work cross-functionally with internal teams
Familiarity with TikTok Shop, influencer marketing, affiliate marketing, and social commerce is a strong plus

Requirements

1–3+ years of experience in business development, sales, e-commerce, agency work, influencer marketing, or related roles
Strong understanding of TikTok, TikTok Shop, influencer marketing, affiliate marketing, livestream commerce, and social commerce
Excellent communication, presentation, negotiation, and relationship-building skills
Ability to understand client needs and translate them into customized marketing solutions
Proven ability to manage multiple leads, proposals, and follow-ups at the same time
Proficiency in spreadsheets, CRM or lead tracking systems, and presentation tools
Comfortable working in a fast-paced, onsite startup environment
Bilingual English/Mandarin is a strong plus
Bonus: experience working with beauty, wellness, lifestyle, fashion, or consumer goods brands
Bonus: experience preparing pitch decks, proposals, or client-facing presentations

Influu

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