Digital Advertising Specialist — IMS

Reports to: Director of Marketing Technology

Role Summary
Manage paid search and social advertising across Google Ads, Microsoft (Bing) Ads, Amazon, and Meta to drive profitable growth across all channels.

Key Responsibilities

Build, manage, and optimize Google Ads campaigns (Search, Shopping, PMax) for DTC (BigCommerce)
Manage Microsoft/Bing Ads campaigns and mirror/adapt Google account structure
Manage Amazon Sponsored Products/Brands/Display, applying "spend defends rank" framework
Monitor CPC, ROAS, ACOS/TACOS across all platforms; reallocate budget based on performance
Own keyword strategy, negative keywords, bid adjustments, and audience targeting across search platforms
Weekly cross-channel spend/sales reporting; flag anomalies or rank/traffic shifts early
Support Meta paid social as channel matures
Collaborate on budget allocation and channel strategy

Requirements

2+ years managing Google Ads (Search/Shopping/PMax) — required
Experience with Microsoft/Bing Ads — required or strongly preferred
Amazon Ads experience — preferred
Comfortable with spend/sales data analysis in Excel
Bonus: Meta Ads, e-commerce/CPG background

Location: Fargo, ND (on-site)
Type: Full-time

Benefits:

401(k) 5% Match
Dental insurance
Flexible schedule
Health insurance
Paid time off
Vision insurance

Work Location: In person

International Marketing Systems, LTD

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Digital Advertising Specialist