Karla Otto is a globally recognized public relations and communications agency, founded in 1982, with offices in 15 key cities across the UK, EMEA, US, and Asia. With a strong presence in fashion capitals such as Milan, London, Paris, and New York, the agency has built a reputation for representing some of the most prestigious names in fashion, beauty, and lifestyle.

In 2017, Karla Otto merged with K2 to form THE INDEPENDENTS, a global marketing, design, and communications group. This collective brings together industry leaders who share a commitment to innovation, excellence, and thoughtful collaboration across the luxury and lifestyle sectors.

At Karla Otto, our team of expert strategists, designers, planners and publicists are dedicated to delivering exceptional results and establishing long-term partnerships with our clients. We are passionate about the world of fashion, beauty, and luxury, with everyone bringing their unique expertise and insights to the table. We are driven by a shared commitment to excellence and a deep understanding of the ever-evolving industry landscape.

To help support our future growth as an agency, we are looking for an Assistant, VIP & Influence to join our team based in our New York office.

Key Responsibilities

Assist and work closely with the Coordinator, Manager, and Director.

Sample Trafficking:

Extensive sample trafficking (organizing sample returns and send-outs)
Respond to stylist requests in a timely manner and pitch new potential placement opportunities
Overall showroom management, arranging for appointments and fitting when necessary

Seeding:

Assist in developing strategic seeding targets based on brand criteria
Outreach to talent, stylists, and publicists for product seeding to collect addresses and sizing
Following guidelines provided by the client, packaging and preparing gifting send outs for seeding incentives
Inventory management of seeding product available in-office. Available to come into the office on Monday/Friday when necessary.

Events:

Support with guestlist curation of VIPs, influencers, KOLs for client events, activations, and fashion shows based on brief
Extend event invites and manage RSVPs via personal e-mail and fashion GPS
Support with event dressing and gifting needs
Book glam and transportation for paid and organic talent when necessary
Creation and distribution of external face sheets prior to events
Be available to work on and support on-site at events, projects, shows as needed, ie. support with guest check in

Talent Relations:

Updating contact database with names, handles, engagement rates of potential VIP/Influencer partners
Support with casting relevant on-brand influencer and VIP talent for various client initiatives including but not limited to seeding and paid partnerships
Conducting and completing market and industry research, keeping tabs on new/emerging talent
Administrative tasks, including budget tracking and invoicing, collaborating with the Karla Otto finance team
Proactively reach out to agents for roster updates and relationship development

Client Communications:

Prepare agendas and meeting notes for client calls and send thorough recaps for clients
Compile social coverage monthly or daily reports for each client (dependent on client needs)
Effectively communicate status updates to clients on seeding progress, outreach, VIP requests for approval

Key Attributes

Associate or Bachelor’s degree required in advertising, PR, marketing, communication or related field
Experience working with luxury fashion brands
The candidate should have strong communication skills (both written and oral), research, and organization skills
Be able to work under pressure to meet deadlines
Accomplishes tasks accurately, thoroughly, and with a keen eye for detail both with quantitative and qualitative data
Willing to go above and beyond the call of duty in order to complete a project accurately and on time
Highly motivated and enthusiastic
Strong work ethic
Must be efficient in Outlook, Excel, and PowerPoint, Fashion GPS experience a plus

At Karla Otto, we are always looking for personalities with positive charisma who are enthusiastic, self-motivated, and have a keen sense of aesthetics.

Karla Otto embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Karla Otto provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression.

We aspire to have a diverse and inclusive workplace and strongly encourage qualified applicants from a wide range of backgrounds to apply and join our team!

KARLA OTTO

Latest Jobs

Assistant, VIP & Influence