SOCIAL MEDIA MARKETING SPECIALIST FOR HOTELS, RESORTS & WELLNESS

REQUIREMENTS

Previous experience with hotels, travel or wellness
Demonstrated commitment to social media as both a career and a calling
Agency experience
Proficiency in Social Media Marketing and Social Media Content Creation
Excellent communication skills, both verbal and written
Experience with social media management tools and an understanding of diverse platforms
Passion for creativity with attention to detail and storytelling

COMPANY

Kinship is a leading marketing agency driven by the power of connection, leveraging food, travel, and culture to inspire a profound sense of wonder, identity, and belonging. We specialize in designing innovative marketing strategies tailored for the future, rooted in meaningful relationships. At Kinship, we focus on delivering measurable results and achieving exceptional return on investment (ROI) for our clients. Through collaboration and creativity, we aim to help brands build lasting connections with their audiences.

ROLE

This is a full-time hybrid role for a Social Media Marketing Specialist based in Chicago, IL (remote with the need to attend in-person client meetings and events). The Social Media Marketing Specialist will be responsible for managing and executing social media strategies to enhance brand presence and engagement.

RESPONSIBILITIES

DEVELOPMENT

Cultivate career path and actively seek professional development opportunities alongside the company.
Tell us what we do not know with regular candor.
Brainstorm and innovate to improve the agency, job and partners.

OVERALL

Promote a “story first” approach in all we do.
Maintain a proficient understanding of social platforms as well as the latest tools and applications in social marketing.
Engross yourself in culture, food and travel, becoming an expert in your client partners personalities, products and processes.
Keep up to date on current trends within the represented industries of the agency.
Develop a keen understanding of social marketing measurement and reporting tools.
Maintain an understanding of partner brand voices and create authentic stories that drive engagement and revenue.
Achieve the marketing goals and social metric KPIs set forth by client partners and account teams.
Build and draft social media content calendars. Produce accompanying creative assets.

PEOPLE RESPONSIBILITIES

Team Culture & Motivation: Display initiative and a self-starter mindset that contributes positively to the combined productivity of the travel social department.
Culture Initiatives: Take part in building Kinship’s work culture, by actively volunteering for additional committees, programs and initiatives outside of normal social marketing duties.
Safe Space: Create a safe space and build trusted relationships within the agency in which to share challenges, develop recovery strategies and apply key learnings.
Training & Onboarding: Participate in new process trainings to bridge knowledge gaps while sharing skills to educate the team on workflow improvements and essential tools.
Creative Assessment: Apply continuous improvements to creative portfolios and content calendars, continuously evaluating social content quality and ensuring strategic alignment with partners.

STRATEGY & PARTNER RESPONSIBILITIES

Account Ownership: Serve as Account Lead on partner accounts, including account team leadership, partner relationship development and communication, as well as social marketing duties.
Strategy Evolution: Apply continuous improvement to social strategy development, optimizing nimbly to meet partner needs while considering the latest social media best practices and trends.
Account Recovery: Work with leadership to establish rapid-response "Recovery Plan" strategies for account recovery when needed, while maintaining poise and calm to strengthen partner relationships.
A/B Testing: Implement A/B testing in content strategy and paid social campaigns. Apply key learnings gained from insights.

CONTENT & ENGAGEMENT

Content Planning: Develop and execute yearly content plans to drive consistent brand storytelling and social metric KPIs.
Content Production: Develop and produce social media assets, whether through own means, in partnership with clients and other creators, or in collaboration with the agency’s Studio team.
Community Management: Actively monitor and engage partner social audiences to build brand loyalty, solve customer issues and incentivize engagement.
Community Engagement: Proactively maintain lists of influential entities, personalities, local businesses, community groups and more, reaching out to them often for collaborative partnerships to amplify partner’s social presence and grow social followings.
Influencer Marketing: Work with agency influencer team to maintain targeted creator lists, reaching out to influencers regularly for content development and collaborative opportunities.
Innovation: Identify and forecast emerging trends and drive adoption of new strategic channels, content types and tools.

REPORTING

Performance Tracking: Collect social media metrics for monthly performance tracking, monitoring YTD goals and platform analytics to improve strategy.
Stakeholder Reporting: Report performance insights to account team leadership and partners on an ad-hoc, monthly and yearly basis.

People & Culture

Developmental Coaching: Foster your own professional and personal development in partnership with your manager and department leadership.
Networking: Cultivate a positive remote work environment by building trusted relationships with agency teammates across different disciplines.
Culture Driving: Actively contribute to a positive and supportive environment through your own leadership. Celebrate team wins, minimize burnout and maintain strong morale alongside a group of talented social media marketers.

Salary: $55,000 annual, plus a significant perks and benefits package

Kinship

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Social Media Marketing Specialist