About Us

We’re a fast-growing omnichannel footwear brand transforming the way people experience comfort and convenience. With a strong DTC engine, nationwide retail presence, and a category-leading product, we’re expanding our performance marketing team to scale profitable customer acquisition across paid social channels.

The Role

We’re seeking a creative, analytical, and highly proactive Paid Social Media Buyer to lead strategy and execution across Meta Ads (Facebook/Instagram), with additional experience across TikTok, Snapchat, Pinterest, and emerging platforms. This role will be responsible for full-funnel social strategy, creative collaboration, performance optimization, and ongoing testing to acquire high-value new customers efficiently.

You will work hand-in-hand with Growth leadership, Creative, and Analytics teams to drive scalable revenue while maintaining strong efficiency targets.

What You’ll Do

Strategy & Execution

Own end-to-end media buying on Meta Ads (core channel), managing large budgets across prospecting and retargeting funnels.
Launch, scale, and optimize campaigns across TikTok, Snapchat, and other emerging platforms as needed.
Develop channel-specific strategies for creatives, audiences, placements, and bidding.
Build structured testing roadmaps to expand reach and increase conversion efficiency.
Ensure seamless alignment with overall omnichannel growth strategy, including paid search, email/SMS, affiliate, and retail initiatives.

Creative-First Performance Approach

Collaborate closely with Creative to concept and brief performance-driven ads—UGC, product demos, lifestyle content, and hooks.
Analyze creative performance trends and provide actionable feedback to scale winners and eliminate underperformers.
Maintain a robust pipeline of new creative variations for continuous optimization.

Optimization & Testing

Run disciplined A/B tests on creatives, audiences, landing pages, and ad formats.
Identify scaling opportunities through data insights and advanced segmentation.
Utilize platform tools and automation to improve performance (Advantage+ Shopping, Spark Ads, whitelisting, etc.).
Execute cross-channel incrementality tests in partnership with Growth and Analytics.

Attribution & Measurement

Use platforms like Northbeam, Triple Whale, or similar to measure incrementality, CAC, LTV, and blended channel performance.
Familiarity with Marketing Mix Modeling (MMM) tools and methodologies a strong plus.
Conduct incrementality tests to understand true channel value.
Build reporting dashboards and communicate insights clearly to leadership.

Collaboration

Partner with Creative on briefs, shot lists, and asset workflows.
Work with Product and Merchandising to align social campaigns with inventory and launch calendars.
Coordinate with Lifecycle/Klaviyo teams to improve post-click engagement and funnel conversion.
Collaborate with Paid Search to ensure consistency across messaging and full-funnel efficiency.

What You Bring

3–6 years of hands-on Paid Social experience managing Meta Ads at scale (DTC or ecommerce
required).
Strong experience with TikTok Ads, Snapchat Ads, and emerging social placements preferred.
Deep understanding of performance creative frameworks and modern social storytelling.
Ability to manage and scale six-figure+ monthly budgets with strict performance targets.
Experience with attribution tools like Northbeam, Triple Whale, or similar.
Knowledge of incrementality testing and MMM methodologies.
High proficiency in analytics tools (GA4, Looker Studio, etc..).
Excellent communication skills—you can turn insights into clear next steps.
Energetic, curious, and obsessed with optimizing and scaling winning ads.
Interest in footwear, lifestyle brands, performance marketing, or consumer products is a plus.
Why Join Us
Work at a category-leading brand redefining convenience and comfort.
Own one of the company’s most impactful and creative growth channels.

Kizik Design Llc

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Paid Social Media Buyer