Marketing & Sales Coordinator Coordinator

This is a fantastic opportunity for a results-driven and hands-on individual to join our team at Iconic Displays. This role is remote, with company headquarters in Los Angeles, CA.

As the Marketing & Sales Coordinator, you will be responsible for coordinating, planning, and executing marketing and sales campaigns across multiple media channels.

You will establish a collaborative working relationship with the business owner, who will work with you on strategic and big-picture goals while taking charge of tactical implementation and execution.

The ability to organize, plan and structure your workload in an autonomous fashion will be absolutely key to your success in this role. We neither have the time nor the inclination to micromanage you. You’ll have a lot of freedom in this role but also a lot of responsibility.

About Iconic Displays

Iconic Displays is a full-service trade show display company that helps small and mid-sized businesses stand out at events without the stress. Operating as a remote, e-commerce-driven business, Iconic designs, sells, and rents custom trade show displays, modular booths, and accessories for brands across the U.S.

Iconic specializes in flexible, high-quality solutions for companies that want enterprise-level service without enterprise-level complexity or cost. From portable displays to large modular builds and turnkey rentals, the team handles everything from design and logistics to setup and teardown. As the business works toward its aggressive growth goals, Iconic is focused on scaling its e-commerce presence, improving marketing systems, and building a strong, reliable brand known for partnership, flexibility, and execution.

The Six Non-Negotiables of This Role Are

Being tech-savvy. You don’t need to be a technical expert, but you must be tech-savvy and be able to quickly learn how to use new marketing tools and technologies. While we don’t expect you to know all of the tools we use, we do expect you to be comfortable with them and able to pick up the concepts. Your daily tools of the trade will be CRM systems, content management systems, email marketing, etc
Copywriting. You’ll be crafting direct marketing campaigns across email, direct mail, web and social media. Your written skills need to be excellent, and we will expect to see samples of your previous work
Leadership potential. Initially, you’ll be our only in-house marketing person, but as you hit goals, we fully expect this role to morph into a marketing team leader role where you will manage a team of marketing assistants
Project management. Ideally, you’ve had experience in project management. A large part of this role is creating and adhering to deadlines, drafting budgets, and moving simultaneous projects forward to completion
Being teachable and coachable. There will be a LOT of learning on the job as we do marketing very differently. There is no place here for know-it-alls. We hire based primarily on attitude
Being a self-starter. Goals will be clearly defined from the outset. Often, it will be your job to determine what needs to happen, when, and how. The attitude of continually starting things on your own is very important

Perks of The Job

This is a completely remote position, so you’ll have the ability to create your own schedule
Flexible work hours (though irregular hours may be expected based on working with different time zones)
Gain management and marketing experience
This role starts at 15-20 hours per week with the potential for full-time after an initial period
Salary expectation of $35 / hour

Skills Needed/Day-to-Day Tasks and Responsibilities

Developing and executing email marketing campaigns and managing a CRM management: Write, schedule, and manage emails, automations, and workflows. Build out email marketing campaigns, sequences, and newsletters
Building Sales Systems: Design, document, and improve the systems that turn leads into customers. Build and refine pipelines, automations, templates, and workflows inside HubSpot and Shopify so sales processes are repeatable, measurable, and scalable as the company grows
Customer Experience: Support the sales process from first inquiry to closed deal. Manage lead handoffs, keep the CRM clean and accurate, follow up on open opportunities, and ensure nothing slips through the cracks. This role keeps marketing and sales aligned so prospects move forward smoothly and quickly
Optimize marketing systems and processes from top-of-funnel awareness through to customer acquisition. Optimize the customer experience and increase customer lifetime value
Graphic design and developing marketing materials: Designing lead magnets, resources, content, updating product images using AI, brochures, and landing pages
Create and manage content calendar: Develop a content plan, create, schedule, and analyze content. Build high-value content assets and repurpose them across media channels. Manage the company's social media presence, including creating and posting content, responding to comments, and monitoring metrics
Writing and editing marketing copy for various channels such as social media, email, and website content
Tracking KPIs and campaign performance: Weekly tracking of key metrics related to marketing activities, performance of marketing campaigns and initiatives, including monitoring metrics such as website traffic, leads generated, and customer engagement**.**
Creating and managing project timelines to ensure that campaigns and initiatives are completed on time
Managing the company's website, including updating content, ensuring website functionality, writing product descriptions, and improving website performance
Coordinating with other departments, sponsors, and partners: Coordinate marketing activities with other departments, such as sales, product development, and customer service, to ensure that marketing initiatives align with overall business objectives. Coordinate sponsorships and partnerships with other organizations to increase brand awareness and reach new audiences

Bonuses

Shopify Experience: Hands-on experience managing products, collections, orders, and site updates in a live e-commerce environment
Hubspot experience: Direct experience building and managing pipelines, automations, workflows, and reporting inside HubSpot
Event management and coordination: Experience coordinating trade shows, events, or on-site logistics, including timelines, vendors, and execution

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Marketing Coordinator at Iconic Displays