About Macari Brands

Macari Brands is a growing portfolio of consumer brands spanning juvenile products, outdoor recreation, golf, food & beverage, and direct-to-consumer ecommerce.

Our brands include:

Baby Delight
Joovy
Go With Me
Omada Golf
Phantom Farms
Phantom Farms Brewing

Across our portfolio, we invest hundreds of thousands of dollars annually into customer acquisition and are looking for a Media Manager to take ownership of our Meta and Google advertising efforts.

This role will be responsible for planning, launching, optimizing, and scaling paid media campaigns while working closely with our creative, ecommerce, and leadership teams to drive profitable growth.

We are looking for someone who is analytical, competitive, data-driven, and obsessed with finding opportunities to improve advertising performance.

Position Overview

The Media Manager will own the strategy, execution, optimization, and reporting of paid advertising across Meta and Google for all brands within the Macari Brands portfolio.

This individual will be responsible for identifying growth opportunities, improving advertising efficiency, scaling customer acquisition, and helping drive profitable revenue growth across multiple ecommerce businesses.

This is a hands-on role for someone who enjoys both strategic thinking and day-to-day campaign management.

ResponsibilitiesPaid Media Management

Manage Meta advertising across all portfolio brands
Manage Google Search, Shopping, Performance Max, YouTube, and Display campaigns
Build, launch, and optimize advertising campaigns
Monitor daily campaign performance and pacing
Manage audience development and targeting strategies
Allocate budgets across brands and products
Identify opportunities to scale profitable campaigns

Creative Strategy & Testing

Work directly with our creative team to develop new ad concepts
Create structured creative testing plans
Analyze winning and losing advertisements
Develop creative briefs and campaign recommendations
Continuously improve click-through rates, conversion rates, and acquisition costs

Performance Analysis & Reporting

Monitor key metrics including:
ROAS
MER
CAC
Conversion Rate
Revenue
New Customer Acquisition
Develop weekly and monthly performance reports
Analyze trends and identify growth opportunities
Present recommendations to leadership based on data and performance

Growth & Customer Acquisition

Develop acquisition strategies for each brand
Support product launches and promotional campaigns
Improve customer acquisition efficiency
Expand direct-to-consumer revenue through Shopify
Grow email acquisition and retargeting programs
Identify opportunities to improve profitability across channels

Cross-Functional Collaboration

Partner with ecommerce, creative, and leadership teams
Support website conversion optimization efforts
Coordinate marketing calendars and promotional initiatives
Collaborate on new product launches and growth initiatives

QualificationsRequired

3+ years of experience managing Meta advertising campaigns
2+ years of experience managing Google advertising campaigns
Experience working with ecommerce brands
Strong analytical and reporting skills
Experience managing advertising budgets and campaign optimization
Understanding of customer acquisition metrics and attribution
Ability to make data-driven decisions and recommendations

Preferred

Experience with Shopify
Experience with Google Analytics 4
Experience with Performance Max campaigns
Experience working with consumer products brands
Experience managing multiple brands or product categories
Familiarity with Triple Whale, Northbeam, or similar attribution platforms

Success Metrics

Success in this role is measured by:

Revenue Growth
Advertising Efficiency
Customer Acquisition Cost (CAC)
Return on Ad Spend (ROAS)
Marketing Efficiency Ratio (MER)
Shopify Revenue Growth
New Customer Acquisition
Contribution Margin Improvement

Success is not measured by how much money is spent. Success is measured by how efficiently revenue and profit are generated.

What Success Looks Like

Within the first 12 months, this individual should be able to:

Take ownership of Meta and Google advertising across the portfolio
Improve advertising efficiency
Increase direct-to-consumer sales across our brands
Build a scalable creative testing framework
Improve reporting, attribution, and forecasting
Increase new customer acquisition while reducing blended acquisition costs
Develop a repeatable customer acquisition engine that supports long-term growth

Why Join Macari Brands?

This is an opportunity to take ownership of paid media across a diverse portfolio of growing consumer brands. You’ll work directly with leadership, creative teams, ecommerce managers, and product teams to help shape the future growth of the business.

Unlike larger organizations where roles are highly specialized, you’ll have the opportunity to influence strategy, creative direction, customer acquisition, and business growth across multiple brands and industries.

If you’re passionate about ecommerce, performance marketing, data-driven decision making, and building brands, we’d love to hear from you.

Pay: $75,000.00 - $95,000.00 per year

Benefits:

401(k)
Dental insurance
Employee discount
Flexible spending account
Health insurance
Paid time off
Vision insurance

Work Location: In person

Macari Brands, Inc.

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