Company Overview
MARS Roofing is seeking a results-driven Digital Marketing Manager to oversee and optimize all digital lead generation efforts for our growing exterior restoration and roofing company.

This is a hands-on role for someone who understands performance marketing, lead generation, and conversion tracking — not just social media posting or branding.

We are looking for someone with strong experience in Google PPC, Local Service Ads (LSA), SEO, Google Business Profile optimization, website management, CRM systems, and digital marketing analytics. Experience with HubSpot and home service industries is a major plus.

This position will work directly with ownership and leadership to improve lead flow, marketing ROI, tracking, and overall digital performance.

Compensation

Base Salary: $70,000–$75,000
Monthly Performance Incentives
Quarterly Bonus Opportunities
PTO & Paid Holidays
Growth Opportunity Within a Rapidly Expanding Company

Responsibilities

Manage and optimize Google Ads PPC campaigns
Oversee and improve Google Local Service Ads (LSA)
Manage SEO strategy and website optimization
Optimize and maintain Google Business Profiles
Track lead flow, conversion rates, cost per lead, and ROI
Build and optimize landing pages for conversions
Improve digital lead attribution and reporting
Work within HubSpot CRM to improve automation and tracking
Coordinate with vendors, agencies, and internal leadership
Analyze campaign performance and make data-driven decisions
Implement AI tools and automation to improve efficiency and marketing performance
Monitor online reputation and review generation strategies
Assist with overall digital growth strategy

Qualifications

4–8 years of digital marketing experience
Strong hands-on experience with:
Google Ads
LSA
SEO
Google Business Profile optimization
Website management
Conversion tracking & analytics
Experience with HubSpot strongly preferred
Home services, roofing, restoration, HVAC, solar, or similar industry experience is a major plus
Strong analytical and reporting skills
Ability to manage multiple projects and priorities
Self-starter mentality with strong accountability
Comfortable working in a fast-paced, growth-oriented environment

Ideal Candidate

The ideal candidate is highly analytical, performance-driven, and understands how to generate measurable leads and revenue — not just impressions or engagement.

We are looking for someone who can own digital performance, improve systems, and help scale a growing company.

Pay: $70,000.00 - $75,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance

Experience:

Digital marketing: 4 years (Required)

Ability to Commute:

Lanham, MD 20706 (Preferred)

Work Location: In person

Mars Restoration

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Digital Marketing Manager