The Well is a nonprofit organization and community of women being transformed through long-term relationships, practical programs, and the healing power of love. We are a life development program, and we believe that love can heal and change is possible. www.drinkatthewell.org

Hon's Honey is a social enterprise and Workforce Development program of The Well, through employment and dedication to giving dignity and purpose to women survivors of trauma— addiction, trafficking, generational poverty and abuse. All bath + body and honey products are handcrafted by women survivors employed in our program at The Well. www.honshoney.com

Hon’s Honey Marketplace: Storefront that houses a coffee bar and our products. A healing space for our community to gather.

Qualifications

Bachelor’s degree in Marketing, Communications, Journalism, Graphic Design, or a related field (or equivalent work experience).
1–3 years of experience managing social media platforms for an organization, preferably in a nonprofit or mission-driven environment.
Proficiency with major social media platforms (e.g., Facebook, Instagram, X/Twitter, LinkedIn, TikTok) and strong social media management and content creation skills.
Excellent writing, storytelling, photography, graphic design, and short-form video creation abilities
Highly organized with experience planning content calendars, scheduling posts, and managing multiple brands simultaneously
Strong understanding of brand voice, audience engagement, influencer partnerships, and mission-driven marketing
Collaborative, self-motivated, and passionate about social impact, women’s empowerment, and community engagement
Experience with Canva, social media scheduling tools, and email marketing platforms preferred
Basic knowledge of SEO, social media analytics, and content performance metrics.

Part-time Hybrid 24 hours per week
- Must work in person at least 1 day a week for capturing content

Job Description

Social Media Content Creation + Management (For The Well, Hon’s Honey and Marketplace)
- Manage all accounts across Instagram, Facebook, and LinkedIn
- Write compelling, on-brand captions for Instagram, Facebook and LinkedIn posts
- Create eye-catching graphics and independently photograph campaigns or events
- Schedule posts and stories through a scheduling platform, one month in advance
- Keep the “link in bio” updated with relevant and timely links
- Maintain a consistent brand voice and language across all platforms
- Execute Fundraising strategies through social media, working alongside the Marketing Director
Platform Coordination & Strategy
- Maintain strong brand voice & tone across messaging and announcements from The Well, Hon’s Honey & Hon’s Honey Marketplace through co-posting strategies while adhering to storytelling guidelines
  - Initiate interviews and questionnaires of Worker Bees (Hon’s Honey Employees) for marketing purposes alongside the Hon’s Honey Marketing Manager
- Maintain an ongoing content strategy in partnership with the Hon’s Honey Marketing Manager
- Ensure all content reflects and supports the mission and values of both organizations
- Monitor and respond to tagged posts, direct messages, and comments to drive engagement and platform performance
- Discover and build relationships with new Hon’s Honey influencers while nurturing current partnerships

Collaboration & Meetings
- Collaborate with the Hon's Honey Marketing Manager to gain approval on all content
- Attend monthly remote Marketing meeting
- Work closely with the Marketing Director and Hon's Honey Manager to align on goals, priorities, and brand consistency
- Media Mentions
  - Media mentions added to the drive (@’s, collabs, etc)
Assist with/Execute The Well’s Email Newsletters + Campaigns
- Content creation, graphic design, and scheduling
Assist with Managing all Network Opportunities
- Assist Hon's Honey Marketing Manager with new collaborations, partnerships, and opportunities

Maryland Nonprofits

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