Digital Marketing Associate

Location: Baltimore, MD

Reporting to: Director of Marketing

Type: Full Time, Hybrid Eligible

Overview:

Michele’s Granola is a top-selling brand of handmade granola. Our purpose from the start has been to make a better product in a better way. This commitment has propelled the company from a farmer’s market granola to nationwide grocery distribution with our entire product line still handmade from scratch with clean simple ingredients. With strong revenue growth, a passionate consumer following and a solid distribution footprint, the company is poised to further accelerate growth to a national household name. Michele’s is seeking an experienced digital marketing specialist to join our team to broaden its mission to share the benefits of food made in a better way.

Our Passions:

Feeding the greater good by putting real, wholesome, and delicious food back into people’s pantries
Achieving scale without sacrificing principles like sourcing high-quality organic ingredients,utilizingsmall-batch production techniques, and offering outstanding fresh-baked flavor
Reducing the environmental impact of food production and distribution, and increasing our positive social impact, with innovative, sustained efforts
Building a positive and productive workplace culture rooted in strong leadership, excellent teamwork, a constant desire to improve, and good old-fashioned entrepreneurial grit.

Job Summary:

We’re looking for a detail-oriented, data-savvy Digital Marketing Specialist to support our growing marketing team. In this newly created role, you’ll take ownership of executing and optimizing our digital advertising efforts, managing Amazon product listings, and maintaining accurate product data across syndicated data pools such as RIVIR, Syndigo, and 1WorldSync. You’ll also drive SEO performance with an eye on emerging AI-driven search trends.

This person in this role will work closely with the Marketing Director and Marketing Associate, and is ideal for someone who enjoys the outcomes-driven analytical side of digital marketing.

Key Responsibilities

Digital Advertising Execution & Optimization

Support the development and execution of digital advertising campaigns across Meta, Google, and Amazon Ad, seeking other digital advertising opportunities.
Monitor and analyze campaign performance, providing insights and recommendations to improve efficiency and ROI.
Conduct A/B testing across creative, audiences, and placements to drive continuous improvement.
Provide support tocontractorwhomanagesretail media.

SEO, SEM & AI-Search Optimization

Conduct ongoing keyword research to support SEO and SEM initiatives.
OptimizeShopify product pages, landing pages, and metadata for search performance.
Stay current on emerging AI-driven search and discovery tools, adapting strategies toimproveproduct visibility.

Product Listings & Syndicated Data Management

Own andoptimizeday-to-day Amazon product listings, ensuring accuracy, compliance, and compelling brand presentation.
Manage product information across syndicated data pools (e.g.,RIVIR,Syndigo, 1WorldSync) to ensure data consistency across retail partners.
Optimizeproduct detail pages, images, enhanced content, and keywords to improve discoverability and conversion rates.
Execute andmonitorAmazon advertising campaigns (Sponsored Products, Sponsored Brands, etc.) and evaluate results.

Analytics, Reporting & Collaboration

Pull performance data across advertising platforms, Amazon Seller Central, syndicated data tools, and Google Analytics to create actionable reporting.
Present clear insights and recommendations to the Marketing Director and cross-functional teams.

Collaborate withthe marketing and salesteams to ensure all digital initiatives are aligned with broadercompanygoals.

Qualifications

3–5years of experience in digital marketing, eCommerce, or product content management; experienceinconsumer packagedgoods (CPG)preferred.
Hands-on experience with Meta Ads, Google Ads, and Amazon Ads.
Strong understanding of SEO, keyword research, and digital analytics.
Experience managing product listings across syndicated data pools (RIVIR,Syndigo, 1WorldSync, or similar).
Analytical, detail-oriented, and comfortable translating data into actionable insights.
Enthusiastic about learning and staying current with emerging digital marketing trends, including AI-powered search.
Strong analytical skills and ability to use data for decision-making, as well asexcellent organization and project management skills

Compensation: $70-75k

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Michele S Granola

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