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We are seeking a detail-oriented and curious Junior Digital Marketing Specialist to join our team. In this role, you will support campaign execution, data analysis, and performance reporting across multiple digital channels. This is an excellent opportunity for someone looking to build a strong foundation in paid media, CRM systems, and search optimization strategies, including emerging Answer Engine Optimization (AEO).

Key Responsibilities

Paid Media Support

Assist in the setup, monitoring, and optimization of paid campaigns across platforms (e.g., search, social, display)
Analyze campaign performance and identify trends, insights, and opportunities for improvement
Support A/B testing initiatives and budget allocation recommendations

CRM & Social Media Marketing

Help manage and maintain CRM systems, including, but not limited to list segmentation, email sending, and lead nurture initiatives
Assist in building and analyzing email marketing campaigns and automation workflows
Support customer journey mapping and lifecycle optimization efforts
Assist in the development of organic social media plans and day-to-day execution

SEO & AEO (Answer Engine Optimization)

Conduct keyword research and competitive analysis
Assist with on-page and technical SEO audits
Support content optimization for both traditional search engines and AI-driven answer platforms
Monitor rankings, traffic, and engagement metrics

Reporting & Analytics

Compile regular performance reports across channels
Translate data into actionable insights for internal teams and clients
Maintain dashboards and track KPIs using analytics tools

Qualifications

Required:

0-2 years of role-specific experience
Previous work history (ex. work study and/or part-time employment)
Bachelor’s degree in Marketing, Business, Analytics, or a related field
Strong analytical mindset with attention to detail
Basic understanding of digital marketing channels
Google Analytics certification
Google Ads certification

Preferred:

Familiarity with common paid advertising channels (Google, LinkedIn, Meta)
Familiarity with common CRMs (ex. HubSpot, Salesforce, Mailchimp, Constant Contact)
Understanding of SEO fundamentals
Experience analyzing data sets and providing insights and recommendations
Basic understanding of business processes and strategies

Key Skills

Analytical thinking and problem-solving
Strong communication skills
Ability to seek out information
Ability to manage multiple projects and deadlines
Eagerness to learn and adapt in a fast-changing digital landscape

What You’ll Gain

Hands-on experience across paid media, CRM, and SEO/AEO
Mentorship from experienced digital marketers
Exposure to a variety of clients and industries
Real-life agency experience

Mighty 8th

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Junior Digital Marketing Specialist