Milani Cosmetics, a Los Angeles-based market leading color cosmetics brand, was founded over 20 years ago, with the passionate belief that everyone should have the opportunity to own and enjoy luxury beauty. To this day, Milani continues to innovate for and with its diverse community and relentlessly tests the limits of what’s available at affordable prices. Milani delivers high-end yet accessible luxury while championing inclusivity, self-expression, and exceptionalism in makeup.

Milani Cosmetics is seeking a strategic, creative, and relationship-driven Influencer Marketing Manager to lead our creator marketing efforts. This role is responsible for building Milani’s creator ecosystem from strategy through execution which is all managed fully in-house. This position plays a critical role in shaping brand perception, driving cultural relevance, and fostering long-term relationships with creators, editors, and industry partners. The ideal candidate has deep experience in beauty, a strong understanding of social platforms, and a proven ability to manage agencies, creators, and cross-functional stakeholders.

Responsibilities:

Creator (Influencer) Marketing

Own and execute Milani’s end-to-end creator marketing strategy, with all creator programming managed fully in-house
Build and manage creator relationships, cultivating a strong, engaged community of creator brand advocates
Identify, recruit, contract, and manage paid creator partnerships across tiers (micro to macro), ensuring strong brand alignment and performance
Develop creator briefs, content guidelines, timelines, and KPIs aligned with brand and campaign objectives
Oversee product seeding, gifting strategies, and ongoing creator relationship management
Plan and execute events, dinners, and experiences designed to build long-term relationships with creators and editors
Track performance, analyze results, and optimize creator strategy based on insights and learnings
Partner cross-functionally with Brand, PR, Product Marketing, and Sales/E-commerce teams to ensure creator efforts support broader business goals

PR Agency & Editorial Relationship Management

Serve as the primary internal lead for Milani’s PR agency, managing scope, deliverables, timelines, and performance
Collaborate with the PR agency to align creator, editorial, and earned media strategies

Cross-Functional Collaboration & Leadership

Act as a key thought partner for brand storytelling across creator, social, and PR channels
Own overall budget management across creator marketing, PR agency support, and events
Manage and develop one direct report, providing coaching, feedback, and growth opportunities
Stay current on platform trends, creator landscape shifts, and beauty culture to proactively inform strategy
Manage external partners with clarity, accountability, and strong relationship-building skills

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field
Minimum 5 years of professional experience across creator/influencer marketing and PR
Direct experience in beauty or an adjacent category (fashion, lifestyle, wellness, etc.)
Proven experience managing creators, agencies, and external partners
Hands-on experience with influencer management & measurement platforms such as Tribe, CreatorIQ, Upfluence, Grin, or similar tools
Strong understanding of major social platforms, content formats, and creator ecosystems
Experience planning and executing events for creators, editors, or industry partners
Highly organized with strong project management and communication skills
Strategic thinker with a hands-on execution mindset

The Ideal Candidate Is:

A relationship-builder who thrives in creator and media communities
A strategic marketer who can connect brand goals to cultural moments
A collaborative partner who can influence without direct authority
A detail-oriented operator who can manage multiple workstreams at once

Benefits

Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k w/ Company Match)
Life Insurance (Basic, Voluntary & AD&D)
Generous Vacation Time Policy
Family Leave
Short Term & Long-Term Disability
Flexible Work Environment / Hybrid (Tuesday, Wednesday & Thursday required on site in Milani’s Vernon Office)
Dog-Friendly HQ

Compensation:

The base salary range represents the low and high end of Milani’s salary range for this position. Salaries will vary depending on factors including, but not limited to location, education, skills, and experience. The base salary range for this role is $95,000.00 to $110,000.00.

EOE/M/F/Vet/Disability

Milani Cosmetics

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Influencer Marketing Manager