Job Title: Employer Brand & Recruitment Marketing Strategist
Location-Type: Remote
Start Date Is: ASAP / Next Week
Duration: Contract (Initial 1-2 month engagement with potential extension)
Compensation Range: $65/hr - $69/hr W2
Benefits: Eligible for Health, Dental, Vision, 401K (if applicable through employer)
Must be authorized to work in the U.S. This position is not eligible for sponsorship.

Job Description:
Seeking an Employer Brand & Recruitment Marketing Strategist to help build and execute a scalable recruitment marketing strategy for a rapidly growing healthcare/autism support organization. This role will focus on increasing caregiver and paraprofessional applicant volume through employer branding, digital marketing campaigns, social content strategy, and recruitment-focused growth initiatives.

The organization has experienced significant growth in customer demand and is looking for someone who can help solve a critical staffing pipeline challenge by attracting the right early-career and Gen Z candidate demographics at scale.

This is a highly strategic but execution-oriented role focused on building employer brand awareness, optimizing recruitment funnels, and driving measurable increases in applicant volume and quality.

Day-to-Day Responsibilities:

Build and lead a recruitment marketing and employer brand strategy focused on increasing caregiver and paraprofessional applicant volume
Develop audience targeting, campaign strategy, and funnel optimization initiatives focused on Gen Z and early-career demographics
Create and oversee recruitment-focused content strategies across LinkedIn, Indeed, TikTok, Instagram Reels, and related platforms
Launch and optimize authenticity-based video and social campaigns designed to improve candidate engagement
Develop messaging and positioning strategies that make the organization more attractive to younger caregiver demographics
Advise on paid advertising strategy, budget allocation, campaign reporting, and recruitment funnel performance
Identify scalable growth opportunities including college outreach, passive branding campaigns, and digital recruitment initiatives
Partner closely with marketing leadership to execute and optimize campaigns over time
Support hands-on campaign execution, content development, and recruitment marketing initiatives as needed
Analyze applicant funnel performance and recommend data-driven improvements to increase applicant volume and quality
Serve as a strategic thought partner by challenging assumptions and recommending more effective marketing approaches
Help establish scalable employer branding and recruitment marketing best practices

Minimum Requirements:

4 years of experience in employer branding, recruitment marketing, growth marketing, talent attraction, or digital marketing
Hands-on experience building and executing recruitment-focused or candidate attraction campaigns
Experience with LinkedIn, Indeed, social media campaigns, and digital marketing strategy
Strong understanding of Gen Z and early-career audience engagement strategies
Experience developing content and social campaigns designed to drive awareness and inbound engagement
Experience with funnel optimization, campaign reporting, and performance marketing concepts
Ability to operate independently and move quickly in fast-paced, ambiguous environments
Strong strategic thinking and execution capabilities
Experience collaborating with marketing, recruiting, and leadership stakeholders
Strong communication and content strategy skills
Ability to balance high-level strategy with tactical execution

Preferred Qualifications:

Experience in healthcare, home health, autism/ABA, behavioral health, education, or mission-driven organizations
Experience marketing to social work graduates, nursing students, teachers, or early-career healthcare professionals
Experience with TikTok/Reels-first content strategies and authenticity-based campaigns
Experience scaling high-volume applicant pipelines
Experience with employer branding for workforce-heavy or frontline organizations
Startup or high-growth environment experience
Experience combining strategic consulting with hands-on campaign execution

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