Moonshot is currently collecting applications for an analytical, creative, and detail-oriented Social Media Campaigns Analyst to support the design and implementation of individualized programs aiming to reach individuals at-risk of online harms - such as violent extremism, targeted violence, gender-based violence and information manipulation.

The Campaigns Analyst, under the oversight of a Campaigns Manager, will analyze social media trends and data, support the design, implementation and maintenance of advertising campaigns designed to reach target audiences and develop cross-platform pathways to connect those individuals with skilled mental and behavioral health providers. The ideal candidate will have a strong understanding of social media platforms and marketing.

Your responsibilities will include:

Monitoring and analyzing social media trends, including engagement metrics and audience demographics
Monitor and generate regular reports on campaign performance, highlighting key insights and opportunities for improvement.
Coordinate with teams to develop ad creatives and messaging that resonates with target audiences
Conduct keyword research and analysis to inform advertising strategies
Use analytic tools to track and measure the effectiveness of campaigns and content.
Collaborate with the intelligence insights team to incorporate emerging trends into strategies for outreach and engagement.
Assist in the creation and optimization of digital advertising campaigns across various platforms including Google ads, YouTube ads, and alternative platforms.

Requirements

Essential:

Bachelor's degree in Marketing, Communications, Advertising, or related field
Strong analytical skills with the ability to interpret data and draw actionable insights
Familiarity with a variety of social media platforms and social media analytic tools
Basic understanding of digital advertising principles and platforms
Excellent communication and interpersonal skills, with the ability to work collaboratively in a multidisciplinary team environment.
Demonstrable ability to work under pressure, taking action and getting things done, both in managing your own workload and that of others
Inquisitiveness and adaptability, particularly in relation to new technology and the use of social media for research
Excellent written, verbal and interpersonal communication skills
Commitment to Moonshot's mission
Candidates will be expected to undertake any relevant security clearance procedures per the needs of clients
In addition, we require and will check on candidates' eligibility to work in the US. Candidates will be expected to undertake and pass any relevant security clearance procedures per clients' needs.

Desirable:

Knowledge and understanding of SEO/SEM
Advanced analysis of a wide range of traditional and non-traditional digital platforms and / or professional experience in open-source research, OSINT methods, or threat risk analysis
Subject matter knowledge in one of the following areas: violent extremism, hate crimes, human trafficking
Demonstrable experience with digital marketing on nontraditional and emerging media and social media platforms
Fluency in languages other than English

Benefits

Benefits package:

15 days paid vacation leave, plus Federal holidays and 1 day additional paid leave for Native American Heritage Day
Full private healthcare package, including coverage for partners and children
Dental & Vision Insurance
Life & Disability Insurance
24/7 access to free counseling via our Employee Assistance Program
3% matched 401k contributions
Generous maternity and paternity leave: 26 weeks paid maternity leave, 8 weeks paid paternity leave
All permanent employees are granted share options upon employment

Salary: $50,000 - $70,000 depending on skills and experience.

Moonshot

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Campaigns Analyst (Social Media)