About Naver U.Hub
NAVER U.Hub is the U.S. subsidiary of NAVER, a global internet technology company based in Los Angeles with offices in Seattle and Redwood City. Our teams across Naver Search US, BAND, ThingsBook, and Naver Ventures collaborate to advance AI, social media, and investment initiatives that build smarter and more connected experiences for global users.

Overview
At BAND, we sponsor and collaborate with diverse channels—including brands, media/influencers, organizations, events, professional groups, users, and more—to expand our reach and attract new customers.
We also operate a top-ranking, free group communication app that helps teams and communities stay connected, organized, and achieve more together. From sports teams and school organizations to businesses, hobby groups, and faith communities, BAND gives every group one space to communicate clearly and collaborate effectively.

About the Role
We’re looking for a hands-on Content & Marketing Lead to define BAND’s messaging and lead the creation of high-impact marketing assets that drive growth across markets. This role sits at the intersection of content, communication, and marketing campaigns geared toward growth.
You will lead the content function, producing high-impact marketing assets—including ads, landing pages, case studies, and partnership decks—while also supporting full-funnel marketing and lifecycle campaigns. Your work will directly influence user acquisition, activation, and retention across multiple segments.
This is both a strategic and execution-driven leadership role. You are comfortable shaping and reviewing copy, guiding creatives, and refining assets hands-on.

Key Responsibilities:
Messaging & Positioning

Develop messaging frameworks and content strategy for key user segments based on user insights and competitive research
Translate product capabilities into clear, differentiated value propositions
Build and maintain organized messaging frameworks and supporting insights by target market for internal teams and partners
Identify high-impact content opportunities that support user acquisition, activation, and retention
Ensure messaging consistency across paid, organic, in-app, and partnership channels

Growth Campaigns & Content Distribution

Partner with the Growth team to develop campaign narratives, messaging strategies, and creative concepts aligned with acquisition and activation goals
Develop and execute full-funnel marketing campaigns—including awareness, acquisition, and education—to drive downloads, group creation, and product adoption
Identify and experiment with new content formats, channels, and campaign approaches that improve growth performance
Lead the development of ad creatives and campaign assets in collaboration with internal teams and external contractors or agencies
Execute and optimize campaigns across paid channels (Meta, Google, YouTube, etc.) in partnership with the Growth team
Collaborate with influencers and UGC creators to produce authentic content that drives discovery and user acquisition
Drive initiatives that improve discoverability and visibility, including SEO, organic search presence, and thought leadership content
Analyze campaign performance and creative effectiveness, continuously refining messaging, formats, and distribution strategies based on results

Marketing Asset Creation Across Channels

Lead the development of campaign concepts and creative direction for growth initiatives across paid, owned, and earned channels
Develop tailored messaging and marketing assets for strategic partners and partnership initiatives
Support in-app campaigns, announcements, and lifecycle messaging that drive activation and engagement
Develop testimonial narratives and audience-specific proof points that highlight real-world use cases
Collaborate with users to capture insights and turn interviews into compelling marketing content
Build scalable content sourcing and production processes to support ongoing marketing and growth initiatives

Team & Agency Leadership

Build and manage a lean, high-performing content team
Collaborate with designers and video creators
Manage external creative or influencer agencies where needed
Maintain high quality and fast turnaround in a test-driven environment

What Success Looks Like

Marketing campaigns and assets that materially improve conversion, activation, and retention metrics
Clear, segment-specific messaging that differentiates BAND and resonates with target communities
Partnership teams equipped with compelling vertical proof points, messaging, and content that accelerate adoption
Users actively contributing testimonials, stories, and community insights that strengthen BAND’s credibility and marketing content
In-app campaigns, announcements, and lifecycle messaging that increase user engagement, feature adoption, and retention
Improved discoverability and reach through effective content distribution across paid, owned, and organic channels
A scalable content engine that consistently produces high-impact assets supporting growth campaigns, partnerships, and product adoption

Skills & Qualifications:

8+ years in content marketing, brand, or performance marketing
Proven track record of driving measurable growth through content and marketing initiatives (e.g., improving conversion rates, scaling paid campaigns, increasing activation/retention, supporting revenue or MAU growth)
Strong portfolio of marketing assets that drove measurable growth
Experience leading paid acquisition and conversion funnels
Experience collaborating with external agencies, contractors, and creators to produce and scale marketing campaigns across channels
Deep understanding of messaging for community-led or B2B2C products preferred
Ability to move between strategy and execution fluidly
Strong editorial instinct with performance orientation
Comfortable using data to refine positioning and creative
Highly detail-oriented, efficient, and adaptable with a strong ownership mindset

Other

Job type: Full-time
Hybrid
Pay: $106,000 - $133,000 per year
Candidates who pass the initial HR screening will be invited to complete a brief take-home assignment.
Please note: To be eligible, applicants must be currently authorized to work in the United States on a full-time basis. Sponsorship for employment visa status is unavailable.

Equal Employment Opportunity

NAVER U.Hub is proud to be an Equal Opportunity Employer, fostering a diverse and inclusive workplace where all individuals are valued and respected. Naver U.Hub and its affiliated companies are committed to providing an Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

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Naver U.Hub INC

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