Marketing Analyst II (Marketing Strategy Focus)

Are you someone who can turn complex data into clear direction? We’re looking for a Marketing Analyst II to help shape the strategic roadmap for a high-impact B2B organization, supporting segments across Business Markets, Enterprise, and Public Sector. This role sits at the intersection of analytics, strategy, and storytelling—transforming insights into decisive action.

🕒 Schedule: Full-time (40 hours/week)

💡 Why this role stands out

This isn’t just reporting dashboards—you’ll define the “So What.” You’ll synthesize market trends, competitive intelligence, and performance data into executive-level strategies that directly influence where the business plays and how it wins.

🔍 What You’ll Do

Strategic Leadership & Insight

Translate market signals, competitive movements, and tech trends into a clear strategic marketing direction
Define and govern high-level KPIs (Trust, Price Premium, Momentum) aligned to long-term growth
Identify emerging opportunities across AI, Edge, and Private 5G landscapes

Advanced Analysis & Optimization

Synthesize data from sales funnels, market reports, and customer insights into actionable recommendations
Conduct portfolio gap analysis to align offerings with market demand and perception
Continuously evaluate marketing performance and recommend strategic pivots and budget optimization

Executive Storytelling

Build compelling, executive-ready presentations that drive alignment and decision-making
Deliver forward-looking insights—not just historical reporting

Competitive Intelligence

Analyze competitor ecosystems and translate findings into clear “move/counter-move” strategies

Cross-Functional Collaboration

Partner across teams to gather insights, align strategies, and ensure consistent execution across segments

✅ What You Bring

6+ years in market analysis, competitive strategy, or consulting (B2B environment)
Proven ability to turn complex data into clear, actionable business direction
Strong storytelling skills with experience creating executive-level presentations
Experience working with complex product portfolios (telecom, SaaS, or similar)
Advanced proficiency in Google Sheets for modeling and trend analysis
Experience leveraging AI tools (e.g., LLMs) for rapid research and insight generation

⭐ Nice to Have

MBA or strong foundation in strategy frameworks (SWOT, Porter’s Five Forces, etc.)
Knowledge of Enterprise and Public Sector technology needs
Ability to influence across matrixed organizations without direct authority

NextGen | GTA: A Kelly Telecom Company

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