Company: La Herradura Western Wear
Location: Selma, North Carolina (with collaboration across locations and online operations)
Position Type: Full-Time

About La Herradura

La Herradura Western Wear is a growing Western fashion brand specializing in high quality boots, apparel, hats, and accessories. The company currently operates retail locations in Selma and Columbia, along with a rapidly growing online store powered by Shopify.

Our brand is expanding quickly. A new retail location is planned to open in Richmond in mid-2026, along with several additional projects currently in development. As we grow, we are investing heavily in marketing to elevate our brand and increase awareness across both local communities and online audiences.

We are looking for a Marketing Associate who understands both the creative and analytical sides of marketing and can help us expand our reach while strengthening the quality and consistency of our brand.

Position Overview

The Marketing Associate will play a key role in developing and executing marketing campaigns that promote La Herradura’s retail stores, products, and online presence. You will be working with our Marketing teams in Selma, North Carolina, and Columbia, South Carolina.

This role requires someone who loves marketing but approaches it with discipline and measurement. Campaigns should not only be creative, but also structured so their performance can be tracked, analyzed, and improved over time.

You will work closely with leadership and the marketing team to design campaigns that combine social media content, influencer partnerships, community engagement, and product storytelling.

Key Responsibilities

Campaign Planning & Execution

Develop complete marketing campaigns from concept to execution
Define campaign objectives, timelines, messaging, and measurable performance metrics
Track campaign performance and prepare reports analyzing results and opportunities for improvement

Social Media Marketing

Manage and grow La Herradura’s presence across:
Instagram
TikTok
Facebook
Identify and capitalize on emerging trends and formats across platforms
Develop engaging video and visual content showcasing our stores, products, and culture

Influencer & Community Marketing

Identify and collaborate with relevant influencers and creators
Build relationships with local creators and community personalities
Plan local marketing initiatives to promote our stores and connect with the surrounding community

Content Development

Help elevate the brand’s online presence through high-quality videos and photography
Showcase La Herradura’s products, Western culture, and in-store experience
Work with the team to produce visually compelling marketing assets

Market Expansion Initiatives

Assist with marketing efforts supporting the launch of our upcoming Richmond, Virginia store
Help generate awareness in new markets prior to store openings

E-Commerce Collaboration

Work with the team managing our Shopify store to ensure marketing campaigns support online sales
Promote products available both in-store and online

Qualifications

Required

Minimum 3 years of real-world marketing experience
Strong knowledge of social media marketing, particularly Instagram and TikTok
Experience working with influencers or creator partnerships
Ability to plan and execute structured marketing campaigns with measurable results
Strong creative thinking combined with analytical thinking
Ability to work collaboratively in a fast-paced, growing company

Preferred

Experience in retail, fashion, or lifestyle brand marketing
Experience producing or coordinating video and photo content
Familiarity with Shopify or e-commerce marketing
Understanding of local marketing and community engagement strategies

What We’re Looking For

We want someone who sees marketing as both art and science.

The ideal candidate is:

Creative and full of ideas
Passionate about social media and digital culture
Comfortable working with data and campaign metrics
Motivated to help grow a brand and make sure people know we are here

Why Join La Herradura

Work with a rapidly expanding Western fashion brand
Play a direct role in growing our digital presence and market reach
Help shape marketing campaigns that impact both retail stores and online sales
Be part of a team that is building something meaningful within Western culture

How to Apply

Interested candidates should submit their resume along with examples of marketing campaigns, social media accounts, or projects they have worked on.

Applications can be sent to: info@nordisconsulting.com

Pay: $37,440.00 - $62,400.00 per year

Work Location: In person

Nordis Consulting

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