Sr. Product Marketing Manager

As Sr. Product Marketing Manager, you will work on creating compelling positioning and marketing content to support product launches and campaigns that will build pipeline and help customers do more with our platform. You will develop impactful marketing assets (e.g., website, videos, success stories, blogs, presentations, print collateral, sales enablement tools, etc.). We look for ways to measure the impact of our work on service adoptions. We frequently transition from working on strategic plans or creative ideation to detailed tactical execution.

You'll work closely with cross-functional leaders and teams, including the broader marketing team, product, and go-to-market teams, to solve complex problems, define our positioning, and reinforce an incredible product narrative in the mind of our customers and target audiences. You will work closely with company leadership on bringing NovoEd's corporate narrative and vision to life to accelerate our mission. Most of all, you will lead the go to market process for new and existing products.

What Will You Do?

Develop a deep understanding of NovoEd's capabilities for new and existing products, identifying the benefits, differentiators, and value statements of each, and lead go-to-market efforts for them
Identify dynamic market trends, the competitive landscape, and changing customer needs to help accelerate our growth
Define user and buyer personas, prioritize their biggest challenges, define segments, understand purchasing behaviors, and research competing offerings
Craft compelling enterprise messaging and positioning that excites and educates customers, and informs our unique product strategy
Collaborate with product, sales, and marketing teams to build impactful demos and sales enablement materials
Partner with product managers and developers to bring new features and products to market
Lead cross-functional operational readiness teams to price, position, and sell new products
Define and analyze the competitive landscape for new and existing products and partner with product managers to prioritize growth opportunities

What Skills Are Needed For This Role?
Experience & Skills

Bachelor's degree
7+ years of professional non-internship marketing experience
Experience marketing solution-oriented SaaS businesses into large enterprises
Experience in workforce education or marketing to Enterprise HR is highly desired
Comprehensive B2B marketing skill set that includes branding, thought leadership, demand generation, digital, account-based marketing, communications, product marketing, and events
Experience using data and metrics to drive improvements and show results
Experience driving direction and alignment with cross-functional teams

Experience building messaging and positioning for new product categories and domains

Preferred Qualifications

Experience in inter-team working skills to develop partnership with partner, tech team and operating at leadership levels
Experience communicating results to senior leadership
Experience guiding creative input, development and execution from concept to completion

Why Will You Love NovoEd?
Culture

At NovoEd, the culture is one of high energy with an entrepreneurial atmosphere, combined with the stability and backing of Fidelity's Devonshire Investors.

A collaborative work environment
Fun remote social events
Annual in-person all-company meeting
Paid Parental Leave
Flexible vacation days
Comprehensive health care coverage
Phone, internet, work-from-home reimbursements

NovoEd, Inc.

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Sr. Product Marketing Manager