Patrick James is a chain of better men’s clothing retail stores with a national catalog and ecommerce website.

Role Overview:

The email Marketing Specialist will drive customer engagement and online sales for a men’s fashion retailer through targeted, on-brand email campaigns. This role focuses on promotional strategy, product launches, seasonal collectives, and lifestyle marketing to increase revenue, retention, and brand loyalty.

Key Responsibilities:

-Plan and execute email campaigns promoting new arrivals, seasonal collectives, sales, and special offers.

-Create persuasive, brand-aligned copy that reflects the tone and lifestyle of Patrick James fashion brand.

-Collaborate with merchandising team to showcase products effectively.

-Optimize automated flows (welcome series, abandoned cart, browse abandonment, post-purchase, loyalty)

-Optimize send times, subject lines, and offers through A/B testing.

-Track and report on performance metrics including revenue per send, conversion rate, open rate and CTR.

-Maintain clean email lists and ensure compliance with CAN-SPAM, GDPR, and privacy standards.

-Support omnichannel initiatives by aligning email messaging with in-store promotions and digital campaigns.

Required Skills & Qualifications:

-2+ years of email or digital marketing experience, preferably in retail or e-commerce.

-Strong copywriting skills with a fashion or lifestyle focus.

-Experience with ESP’s such as Klaviyo, Hubspot or Salesforce Marketing Cloud.

-Understanding of e-commerce metrics, customer behavior, and promotional strategies.

-Experience with audience segmentation and personalization.

-Ability to analyze data and translate insights into action.

-Strong attention to detail and brand consistency.

-familiarity with Shopify

Pay: $2,500.00 per month

Work Location: Hybrid remote in Fresno, CA 93711

Patrick James, Inc

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