Social Media Strategist

PAVOI has grown into a leading 9-figure brand in the jewelry and activewear industries - and we’re just getting started. We’re looking for a trend-savvy, culturally fluent Social Media & Content Creator who lives and breathes Instagram, TikTok, Pinterest, and emerging platforms.

This role is perfect for someone who doesn’t just scroll social media, but studies it - someone who knows what performs, what flops, and why. You’ll take ownership of content creation, social strategy, and live shopping initiatives, helping define PAVOI’s digital identity while driving engagement, sales, and brand love.

You’ll ideate, shoot, and edit social-first content that stops the scroll, sparks conversation, and connects with our audience in real time. You’ll collaborate across teams, test what’s next, and represent the brand both behind and in front of the camera - whether that’s styling, try-ons, or hosting live shopping events.

Key Responsibilities

Trend Analysis & Creative Execution

Stay ahead of social, fashion, and cultural trends - translating insights into scroll-stopping content that resonates with our audience and elevates PAVOI’s aesthetic
Brainstorm, plan, shoot, and edit content for Reels, TikToks, Stories, and more
Ideate strong hooks, self-shoot when needed, brief editors, and optimize captions, calls-to-action (CTAs), and thumbnails for maximum engagement and reach
Write engaging, platform-optimized copy that’s authentically on-brand
Be proactive in pitching creative concepts before they’re everywhere - reacting quickly to cultural trends, product moments, and viral opportunities
Occasionally represent the brand in content (styling, try-ons, trend breakdowns, or live shopping)
Continuously test new short-form formats and creative directions to drive growth, engagement, and conversion

Content Pipeline & Production

Develop and manage a social content calendar, planning, producing, and publishing content across Instagram, TikTok, Pinterest, and other emerging social platforms
Maintain a creative library to maximize content efficiency and reuse
Collaborate with internal teams and external creators to produce social-first campaigns and evergreen assets
Create high-performing Reels/TikToks with quick turnaround (under 24 hours when needed)
Balance speed and strategy - ensuring every post supports larger brand and business goals while maintaining PAVOI’s creative identity

Live Shopping & Social Commerce

Plan and execute live shopping events on TikTok Shop and Instagram Live
Track live performance metrics (viewership, engagement, conversions) and use insights to optimize future sessions
Integrate live content into broader social strategies to convert engagement into measurable sales outcomes

Analytics & Optimization

Monitor content performance and provide actionable recommendations based on engagement, reach, and conversion metrics
Test, learn, and refine strategies to boost content effectiveness and platform growth
Balance creativity with performance - ensuring every post serves a purpose, whether engagement, awareness, or conversion
Report key learnings to cross-functional teams, connecting social success to tangible business outcomes

Collaboration & Cross-Functional Support

Partner with marketing, creative, and product teams to align content with product launches and campaigns
Support influencer and UGC initiatives, from sourcing creators to managing content pipelines
Provide creative input for paid social campaigns and assist in testing ad content
Collaborate cross-functionally to ensure social storytelling supports brand positioning, product goals, and community connection

Qualifications

2+ years of experience creating content for brands, campaigns, or personal projects (portfolio required)
Proven track record of growing social accounts with before/after metrics
Strong understanding of Instagram, TikTok, Pinterest, and emerging platforms
Skilled in shooting and editing video, creating graphics, and writing social copy
Proficient with tools like CapCut, Canva, Lightroom, or Adobe Creative Suite
Highly organized, able to juggle multiple projects in a fast-paced environment
Creative, curious, and trend-forward with a strong sense of visual storytelling
Comfortable being in front of the camera

Bonus Points For:

Experience with TikTok Shop or other social commerce platforms
Background in influencer strategy or UGC campaign management
Photography or styling skills
Understanding of fashion, fitness, and lifestyle aesthetics - and how they translate digitally
Deep interest in short-form video trends, always experimenting with new hooks, creative angles, and storytelling formats that drive measurable impact

Additional Information

Nativo is committed to fair and equitable compensation practices.

The starting pay range for this role is $75,000 - $80,000. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years of experience, certifications, and specific location. The starting pay range may differ by location.

The total rewards package for this position may also include an annual performance bonus and benefits (which may differ by country).

PAVOI

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Social Media Strategist